Augmented reality is inconspicuously integrated into eyewear
Trend - With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day.
Insight - A large part of why today's technology is such an enormous part of consumers' everyday lives is the ease with which they can be used day-to-day. Items like smartphones, wireless headphones and smart home tech are presented in a way that ensures their seamless integration into daily routines. Thus, what consumers expect from emerging technologies that aren't yet part of their routines is that tech companies first and foremost prioritize portability and minimalism in design.
Insight - A large part of why today's technology is such an enormous part of consumers' everyday lives is the ease with which they can be used day-to-day. Items like smartphones, wireless headphones and smart home tech are presented in a way that ensures their seamless integration into daily routines. Thus, what consumers expect from emerging technologies that aren't yet part of their routines is that tech companies first and foremost prioritize portability and minimalism in design.
Workshop Question - How could your brand's products be more seamlessly integrated into the daily life of its customers?
Trend Themes
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Inconspicuous AR — AR technology is being integrated into glasses in understated ways to enable consumers to continuously and unobtrusively interact with AR technologies throughout the day.
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Portability and Minimalism in Design — Consumers expect emerging technologies to prioritize portability and minimalism in design to ensure their seamless integration into daily routines.
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Ultra-compact Smart Glasses — Mixed-reality glasses are taking on a more compact design to offer virtual and augmented reality experiences without the bulkiness of traditional smart glasses and virtual reality headsets.
Industry Implications
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Eyewear — Eyewear companies can incorporate AR and mixed-reality technologies into their products to create inconspicuous and ultra-compact smart glasses for athletes and consumers alike.
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Wearable Technology — Wearable technology companies can focus on portability and minimalism in design for emerging technologies like AR and mixed-reality glasses to create devices that seamlessly integrate into daily routines.
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Smartphone Accessories — Smartphone accessory companies can create mixed-reality glasses that seamlessly integrate with mobile devices to provide consumers with AR and virtual reality experiences on-the-go.
