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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,654 more

Discreetly Augmented

Augmented reality is inconspicuously integrated into eyewear

Trend - With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day.

Insight - A large part of why today's technology is such an enormous part of consumers' everyday lives is the ease with which they can be used day-to-day. Items like smartphones, wireless headphones and smart home tech are presented in a way that ensures their seamless integration into daily routines. Thus, what consumers expect from emerging technologies that aren't yet part of their routines is that tech companies first and foremost prioritize portability and minimalism in design.
Workshop Question - How could your brand's products be more seamlessly integrated into the daily life of its customers?
4 Featured, 26 Examples:
51,329 Total Clicks
Date Range:
Mar 18 — Aug 19
This Year and Hot
Consumer Insight Topics:

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