Category
Tech
Delegated Interfaces
Trend cluster
Category
Discreetly
Augmented
Augmented reality is inconspicuously integrated into eyewear.
5.4
Trend score
Trend
What is the Discreetly Augmented trend?
Discreetly Augmented: With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day.
Insight
The consumer insight behind the Discreetly Augmented trend
A large part of why today's technology is such an enormous part of consumers' everyday lives is the ease with which they can be used day-to-day. Items like smartphones, wireless headphones and smart home tech are presented in a way that ensures their seamless integration into daily routines. Thus, what consumers expect from emerging technologies that aren't yet part of their routines is that tech companies first and foremost prioritize portability and minimalism in design.
Trend themes
Themes within the Discreetly Augmented trend
Three behaviours holding the trend together01
Inconspicuous AR
AR technology is being integrated into glasses in understated ways to enable consumers to continuously and unobtrusively interact with AR technologies throughout the day.
02
Portability and Minimalism in Design
Consumers expect emerging technologies to prioritize portability and minimalism in design to ensure their seamless integration into daily routines.
03
Ultra-Compact Smart Glasses
Mixed-reality glasses are taking on a more compact design to offer virtual and augmented reality experiences without the bulkiness of traditional smart glasses and virtual reality headsets.
Industry implications
What the Discreetly Augmented trend means for industry
Where the trend changes the playbookFor
Eyewear
Eyewear companies can incorporate AR and mixed-reality technologies into their products to create inconspicuous and ultra-compact smart glasses for athletes and consumers alike.
For
Wearable Technology
Wearable technology companies can focus on portability and minimalism in design for emerging technologies like AR and mixed-reality glasses to create devices that seamlessly integrate into daily routines.
For
Smartphone Accessories
Smartphone accessory companies can create mixed-reality glasses that seamlessly integrate with mobile devices to provide consumers with AR and virtual reality experiences on-the-go.
Workshop question
How could your brand's products be more seamlessly integrated into the daily life of its customers?
Trend signals
Trend signals for Discreetly Augmented
Trend score 5.4 out of 10, from popularity 77%, activity 77%, freshness 8%.
Popularity77%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Discreetly Augmented trend
4 featured examples from Mar 8, 2018 to Jun 6, 2019CategoryTech
Discreetly Connected Eyewear
Bose Frames are Packed with Speakers, AR and More
The consumer electronics industry can capitalize on discreet connectivity by developing devices that seamlessly integrate with users' lifestyles.
CategoryTech
Minimalist Skeletal Smart Glasses
These Conceptual Apple Glasses Follow the Brands Aesthetic
Innovative wearable technology industries can explore the opportunities in developing sleek, unobtrusive, and multi-functional smart glasses equipped with augmented reality techno…
CategoryTech
Active Lifestyle AR Glasses
This AR Glasses Concept is Designed with Athletes in Mind
The AR glasses concept presents disruptive innovation opportunities in the sports and athletics industry by revolutionizing the way athletes access and utilize data during trainin…
CategoryTech
Foldable Mixed-Reality Glasses
The Compact Nreal Light Glasses are Easy to Wear and Use
The foldable design of Nreal Light presents disruptive innovation opportunities in the mixed-reality glasses industry by reimagining the form factor and enhancing portability.
