Augmented reality is inconspicuously integrated into eyewear
Implications - With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day. These products highlight the consumer interest in such technology being more seamlessly integrated into their lifestyle.
Workshop Question — Consider how your brand could be more seamlessly integrated into the daily life of your customers.