Category
Lifestyle
Assisted Choices
Trend cluster
Category
Low-Ingredient
Beverage
Beverage brands produce and highlight few-ingredient products.
4.4
Trend score
Trend
What is the Low-Ingredient Beverage trend?
Low-Ingredient Beverage: Brands in the beverage space are creating low-ingredient products, with everything from alcohol to vegan milks highlighting the limited ingredients they contain. This shift works off the "clean" movement, with consumers understanding that the fewer ingredients in a product–the healthier it is.
Insight
The consumer insight behind the Low-Ingredient Beverage trend
The growth of the wellness movement has, for consumers, coincided with minimalism--whether that's in the spaces they live and work in, or in the foods they eat. Consumers are increasingly subscribing to the "less is more" approach to life as they look for ways to reduce everyday stressors. De-cluttering in various aspects of daily life is purported to offer benefits like anxiety relief and convenience for consumers who are overwhelmed with juggling everything from professional responsibilities to personal obligations and living life in the digital age.
Trend themes
Themes within the Low-Ingredient Beverage trend
Three behaviours holding the trend together01
Minimalist Ingredients
Brands in the beverage space are creating low-ingredient products that work off the 'clean' movement.
02
Health and Wellness
Consumers are increasingly subscribing to the 'less is more' approach to life as they look for ways to reduce everyday stressors.
03
Simplicity and Convenience
Brands are offering consumers simple, hydrating products that are made with just a few ingredients and conveniently packaged.
Industry implications
What the Low-Ingredient Beverage trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Brands in the beverage industry are creating low-ingredient products and promoting health and wellness.
For
Wellness Industry
The wellness industry is growing as consumers look for ways to reduce everyday stressors and live a healthier lifestyle.
For
Food and Beverage Retail Industry
The food and beverage retail industry is shifting to offer consumers simpler, more convenient options with fewer ingredients and no preservatives.
Workshop question
How could your brand streamline its product/service to the benefit of its customer?
Trend signals
Trend signals for Low-Ingredient Beverage
Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 8%.
Popularity70%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Low-Ingredient Beverage trend
5 featured examples from Jan 12, 2018 to Aug 17, 2019CategoryLifestyle
Five-Ingredient Canned Cocktails
Five Drinks Co. Creates Ready-to-Drink, Simple Cocktails
Creating canned cocktails using a simple ingredient list with unique flavors presents an opportunity for disruptive innovation in the beverage industry by catering to consumers’ d…
CategoryLifestyle
Three-Ingredient Cold Brews
Forest Coffee's Natural Flavor Line Boasts Minimal Ingredients
Brands in the beverage industry can innovate by creating simple, flavorful, and natural beverages that appeal to health-conscious and functional beverage-seeking consumers.
CategoryLifestyle
Single-Ingredient Convenience Store Juices
7-Eleven 7-Select Go!Smart Juices are USDA Organic
Convenience stores can take advantage of this trend by creating their own single-juice product lines that are organic, cold-pressed, and have no added sugar or preservatives.
CategoryLifestyle
Vegan Peanut Milks
Elmhurst Milked's 'Milked Peanuts' is an Innovative Nut Beverage Product
The growing popularity of plant-based milk alternatives creates opportunities for companies to develop and market new non-dairy milk products.
CategoryLifestyle
Coconut Water Cold Brews
Loco Coffee Co. Makes a Simple, Two-Ingredient Beverage
Disruptive Innovation Opportunity: Explore innovative packaging solutions for coconut water that enhance convenience and extend shelf life.
