Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Eco-Friendly Cold Brews

Lavazza Launched One of the First Rainforest Alliance Certified Cold Brews

— March 28, 2019 — Eco
Lavazza is now offering a new eco-friendly cold brew made with a sustainable new blend that can be enjoyed in both traditional and nitro cold brew formats. The cold brew coffee beverage made with sustainably sourced beans from Colombia is one of the first cold brews of its kind to be certified by the Rainforest Alliance. In terms of taste, the blend is said to boast notes of grapefruit, red fruit, bergamot and honey, with a smooth, aromatic and naturally sweet profile that is enjoyable enough to be consumed without added sweeteners.

The ¡TIERRA! Colombia blend contains coffee that's soured from the Colombian Meta region, where the coffee company is helping farming families to restore their plantations and create sustainable work conditions.
Trend Themes
1. Eco-friendly Cold Brews - With the increasing awareness of sustainability, there is an opportunity to explore more sustainable cold brew options using responsibly sourced beans or eco-friendly packaging.
2. Rainforest Alliance Certification - As more consumers prioritize sustainability and ethical sourcing, there is an opportunity to invest in getting certified by credible organizations such as the Rainforest Alliance.
3. Nitro Cold Brew - The popularity of nitro cold brew presents an opportunity to explore sustainable options, such as using eco-friendly packaging or partnering with sustainable coffee farms to source the beans.
Industry Implications
1. Coffee - Coffee companies can invest in sustainable sourcing and production practices, as well as pursuing certifications to appeal to environmentally-conscious consumers.
2. Packaging - There is an opportunity for packaging companies to develop eco-friendly options for cold brew packaging, such as biodegradable or reusable materials.
3. Hospitality - Hospitality businesses can offer sustainable cold brew options and highlight their use of responsibly sourced beans and eco-friendly packaging to appeal to environmentally-conscious consumers.
4.5
Score
Popularity
Activity
Freshness