Cold-pressed juices have grown immensely in popularity and are often associated with artisan retailers, but this notion is changing as larger brands get in on the action with new products like the 7-Eleven 7-Select Go!Smart line.
The 100% single-juice varieties are all cold-pressed, have no added sugar, are free of additives and preservatives, and have a profile that is USDA Organic and Non-GMO Project Verified. The juices come in three flavor options including Melon, Blackberry and Pomegranate, which are sure to come as welcome news to juice purists looking for simple refreshment options.
The 7-Eleven 7-Select Go!Smart juice flavors were explained by Senior Product Development Manager for Private Brand Beverages at 7-Eleven, Dion Miliaresis, who said, "Pomegranate juice, specifically, has seen significant growth as a premium juice in the US because of its high levels of antioxidants and other nutrients. Both blackberry and melon juices are great tasting and found at very few other retailers. They’re a great addition for our customers and their growing need for healthier options."
Key Themes Behind This Trend
- Big Brands in Cold-pressed Juices
- Large brands are breaking into the cold-pressed juice market, traditionally associated with artisan retailers, presenting an opportunity for the industry to innovate towards more accessible and convenient products.
- Single-ingredient Beverages
- The popularity of single-ingredient, additive-free juices emphasizes the importance of simplicity in product offerings and presents an opportunity for businesses to explore innovative flavor combinations using only one ingredient.
- Premium Juice Growth
- The popularity of premium juices, like pomegranate juice, due to their high nutrient content presents an opportunity for businesses to focus on developing juices with high levels of antioxidants and nutrients.
Where This Applies
- Convenience Stores
- Convenience stores can take advantage of this trend by creating their own single-juice product lines that are organic, cold-pressed, and have no added sugar or preservatives.
- Food and Beverage Manufacturing
- Food and beverage manufacturers can explore opportunities to create simple, single-ingredient juices with unique flavor profiles to cater to the growing demand for clean label products.
- Agriculture
- As consumers demand more single-ingredient juices, there is an opportunity for farmers to focus on growing crops that are conducive to cold-pressed juice production.
