The hemp milk category grows as more consumers seek out dairy alternatives
Trend - Hemp milk is a dairy alternative that's growing in popularity for its natural nutritional benefits, and due to North American consumers' increasingly selective diets. Whether used to make tofu or desserts, the various interpretations of hemp milk allow those with restricted diets the ability to indulge.
Insight - An increasing number of consumers are pursuing plant-based alternatives to traditional animal-based products for environmental and ethical reasons. The growth in veganism and consumer awareness of the ethics related to industrial farming has created an increased demand for innovations in plant-based alternatives that provide more variety and accessibility.
Insight - An increasing number of consumers are pursuing plant-based alternatives to traditional animal-based products for environmental and ethical reasons. The growth in veganism and consumer awareness of the ethics related to industrial farming has created an increased demand for innovations in plant-based alternatives that provide more variety and accessibility.
Workshop Question - How could your brand prioritize healthy indulgence for its customers?
Trend Themes
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Growing Demand for Plant-based Alternatives — The growth in veganism and consumer awareness of the ethics related to industrial farming has created an increased demand for innovations in plant-based alternatives that provide more variety and accessibility.
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Innovations in Hemp-based Products — There is a demand for innovative products that incorporate hemp as an ingredient in food and beverage and other industries.
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Branding Products as Barista Quality — Beverage brands are branding their products with the word 'barista' to associate them with a high level of quality and flavor, in response to consumers wanting to make cafe-like drinks in the comfort of their own homes.
Industry Implications
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Food and Beverage — There is an increased demand and innovation in plant-based and hemp-based products with a focus on ethical and healthier options.
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Alcoholic Beverages — There is a trend towards vegan-friendly cream liqueurs and a focus on incorporating hemp into alcoholic drinks.
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Home-made Beverages — Beverage brands are developing products that are branded as 'barista quality' in order to meet consumer demand for high quality and flavors for their home-made hot beverages.
