Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hemp
Dairy
The hemp milk category grows as more consumers seek out dairy alternatives.
2.2
Trend score
Trend
What is the Hemp Dairy trend?
Hemp Dairy: Hemp milk is a dairy alternative that's growing in popularity for its natural nutritional benefits, and due to North American consumers' increasingly selective diets. Whether used to make tofu or desserts, the various interpretations of hemp milk allow those with restricted diets the ability to indulge.
Insight
The consumer insight behind the Hemp Dairy trend
An increasing number of consumers are pursuing plant-based alternatives to traditional animal-based products for environmental and ethical reasons. The growth in veganism and consumer awareness of the ethics related to industrial farming has created an increased demand for innovations in plant-based alternatives that provide more variety and accessibility.
Trend themes
Themes within the Hemp Dairy trend
Three behaviours holding the trend together01
Growing Demand for Plant-Based Alternatives
The growth in veganism and consumer awareness of the ethics related to industrial farming has created an increased demand for innovations in plant-based alternatives that provide more variety and accessibility.
02
Innovations in Hemp-Based Products
There is a demand for innovative products that incorporate hemp as an ingredient in food and beverage and other industries.
03
Branding Products as Barista Quality
Beverage brands are branding their products with the word 'barista' to associate them with a high level of quality and flavor, in response to consumers wanting to make cafe-like drinks in the comfort of their own homes.
Industry implications
What the Hemp Dairy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is an increased demand and innovation in plant-based and hemp-based products with a focus on ethical and healthier options.
For
Alcoholic Beverages
There is a trend towards vegan-friendly cream liqueurs and a focus on incorporating hemp into alcoholic drinks.
For
Home-Made Beverages
Beverage brands are developing products that are branded as 'barista quality' in order to meet consumer demand for high quality and flavors for their home-made hot beverages.
Workshop question
How could your brand prioritize healthy indulgence for its customers?
Trend signals
Trend signals for Hemp Dairy
Trend score 2.2 out of 10, from popularity 35%, activity 24%, freshness 8%.
Popularity35%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hemp Dairy trend
5 featured examples from May 31, 2018 to Aug 15, 2019CategoryLifestyle
Artisanal Ice Cream Start-Ups
L.A. Creamery Creates Inventive Flavors Like 'Stout & Pretzels'
Innovative, small-batch food and beverage companies are gaining market share by offering unique and inventive products, such as artisanal ice cream with unexpected flavors.
CategoryLifestyle
Cafe-Quality Hemp Milks
Elmhurst's Barista Edition Hemp Milk is Perfect for Steaming & Foaming
The beverage industry can explore the potential of creating plant-based barista products and hemp-based dairy alternatives to meet the demand for high-quality hot beverages.
CategoryLifestyle
Hemp Milk Liqueurs
Bom Bom Brands' Fully Baked Takes Inspiration from a Vegan Ben & Jerry's Flavor
The alcohol industry can explore new opportunities in formulating alcoholic drinks made with plant-based milk substitutes, catering to the needs of consumers who are looking for h…
CategoryLifestyle
Hemp-Based Tofu Blocks
Hudson River Foods' Tofu Alternative is Made from 100% Hemp Seeds
The plant-based food industry can explore the use of hemp seeds as alternative ingredients to create innovative products like hemp-based tofu.
CategoryLifestyle
All-Natural Hemp Lemonades
'Hemponade' is Made with Cold-Pressed Hemp, Grapes & Lime
Food and beverage companies have an opportunity to capitalize on the trend of using hemp as an ingredient and create innovative and healthy drinks like hemp lemonade.
