The Tulua Probiotic Wellness Shots are a new drink option for health-conscious consumers who are looking to increase their digestive health in a quick, delicious way.
The shots are two-ounces in size and are made with a blend of organic cold-pressed juices and functional ingredients that includes one billion CFU of probiotics. The nutritional profile of the probiotics also allow them to survive the journey through your digestive system up to 10-times better than traditional yogurt to actually make them a more efficient food product to consume.
The Tulua Probiotic Wellness Shots will be available for purchase from Whole Foods Markets in Southern California in the first quarter of 2019 as well as through the brand's online store. The shots come in four flavor options including Tart Cherry Cucumber, Turmeric Ginger, Apple Cinnamon and Blueberry Lemon.
What's Driving This Trend
- Digestive Health
- Disruptive innovation opportunity: Develop new forms and flavors of digestive health products to cater to health-conscious consumers.
- Probiotic Wellness
- Disruptive innovation opportunity: Create innovative probiotic products that offer a convenient and efficient way to improve digestive health.
- Functional Ingredients
- Disruptive innovation opportunity: Explore the use of unique functional ingredients in food and beverage products to enhance health benefits.
Who This Affects Most
- Health and Wellness
- Disruptive innovation opportunity: Integrate technology and personalized approaches to create customized solutions for improving digestive health.
- Beverage
- Disruptive innovation opportunity: Develop functional beverage products with targeted health benefits to meet the growing demand of health-conscious consumers.
- Food
- Disruptive innovation opportunity: Incorporate functional ingredients and probiotics into everyday food items to promote digestive health.
