Calming Probiotic-Rich Shots

The So Good So You Calm Kiwi Melon Probiotic Shot is at Target

The So Good So You Calm Kiwi Melon probiotic shot is a new addition to the US-based functional shot brand's portfolio that's perfect for consumers to incorporate into their everyday routine.

The shots are crafted with a blend of calming ingredients like magnesium, vitamin B6 and L-theanine, and boasts a flavorful recipe that is enjoyable to take each day. The product maintains an organic, cold-pressed recipe that has one-billion CFUs of probiotics in every serving and has a non-GMO formula with no preservatives in the mix.

Co-Founder and Executive Chair Rita Katona spoke on the So Good So You Calm Kiwi Melon probiotic shot saying, "The world is becoming more aware of the importance of mental health as a critical piece of one’s well-being. We created Calm with magnesium, l-theanine and vitamin B6 as a way to remind you to make time for those feel-good moments that relax and calm your body and mind.”

Image Credit: So Good So You

Calming Probiotic Shots
Creating probiotic shots infused with calming ingredients like magnesium and vitamin B6 is a trend that can disrupt the health and wellness industry.
Cold-pressed Functional Beverages
Developing cold-pressed functional beverages like So Good So You's Calm Kiwi Melon probiotic shot is a trend that can disrupt the beverage industry.
Mental Health Awareness
Increasing awareness of the importance of mental health is a trend that can transform the health and wellness industry.

Who This Affects Most

Health and Wellness
The health and wellness industry can benefit from creating products that address mental health, like So Good So You's Calm Kiwi Melon probiotic shot.
Beverage
The beverage industry can disrupt its market by offering functional shots that appeal to consumers looking for convenient and effective ways to incorporate wellness into their daily routine.
Mental Health
As awareness around mental health grows, there is an opportunity for the mental health industry to leverage products like probiotic shots to promote holistic wellness.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 79%
Freshness 16%

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