Prepackaged alcoholic beverages are often associated with being high in sugar and calories which doesn't match the preferences of modern consumers, so brands are taking note with new products like the Smirnoff Seltzer Piña Colada.
The canned cocktail is made without the use of sugar or artificial sweeteners yet is characterized by a refreshingly flavor profile that is perfect for summertime consumption. The drink features a 4.5% ABV and is also free of gluten to make it a free-from libation that's ideal for consumers who are looking for a lighter option to enjoy in place of traditional cocktails.
The Smirnoff Seltzer Piña Colada expands the existing lineup of cocktails in the collection and is likely to be a hit amongst those looking for an alternative to wine or beer.
Image Credit: Smirnoff