In the same way that one would find a freshly cold-pressed juice being kept in a refrigerated compartment, Bright Foods makes chilled whole food bars that are said to be just like "cold-pressed juice—but in whole form."
The Bright Bars are made with high pressure processing (HPP) and come in three vibrantly colored varieties: Kale, Carrot and Beet. Joining these star ingredients are other whole fruits and vegetables, as well as nuts and binders like chia, coconut and dried orange. Unlike many fruit and vegetable juices where the fibrous pulp has been removed, Bright Foods uses whole produce and keeps the fiber content.
Since the bars are made without stabilizers, gelling agents or gums, Bright Foods prides itself on offering what it calls nature's best and cleanest preservative, the cold.