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Caffeine-Free Energy

Caffeine-free energy drinks are fueled by nutritious ingredients

Trend - With energy drinks typically containing concentrated levels of caffeine, some brands are aiming to provide non-caffeinated alternatives for consumers who are sensitive to some of the negative effects that come from consuming too much caffeine. This shift comes as consumers seek out day-to-day performance enhancement in a way that benefits their health and personal preferences.

Insight - As consumers seek out diversity in what they consume, they've become particularly focused on "alternatives" to the daily products, services, or ingredients that their personal research has shown them may have negative impacts on their mental or physical well-being. Their preference for alternative products coincides with them wanting to maintain the routines they're accustomed to, but in a way that they perceive to be for the betterment of their lives.
Workshop Question - How could your brand offer products/services that enhance consumers' daily lives?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
30,832 Total Clicks
Date Range:
Aug 19 — Feb 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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