Category
Lifestyle
Assisted Choices
Trend cluster
Category
Caffeine-Free
Energy
Caffeine-free energy drinks are fueled by nutritious ingredients.
5.4
Trend score
Trend
What is the Caffeine-Free Energy trend?
Caffeine-Free Energy: With energy drinks typically containing concentrated levels of caffeine, some brands are aiming to provide non-caffeinated alternatives for consumers who are sensitive to some of the negative effects that come from consuming too much caffeine. This shift comes as consumers seek out day-to-day performance enhancement in a way that benefits their health and personal preferences.
Insight
The consumer insight behind the Caffeine-Free Energy trend
As consumers seek out diversity in what they consume, they've become particularly focused on "alternatives" to the daily products, services, or ingredients that their personal research has shown them may have negative impacts on their mental or physical well-being. Their preference for alternative products coincides with them wanting to maintain the routines they're accustomed to, but in a way that they perceive to be for the betterment of their lives.
Trend themes
Themes within the Caffeine-Free Energy trend
Three behaviours holding the trend together01
Caffeine-Free Energy
Consumers seek non-caffeinated alternatives for performance enhancement that cater to personal preferences.
02
Functional Nootropic Beverages
Consumers demand natural and plant-based beverages that boost energy levels, focus, and overall immunity.
03
Mushroom-Based Apoptogenic Lattes
Consumers are attracted to healthier and keto-friendly drinks that contain anti-aging and adaptogenic benefits.
Industry implications
What the Caffeine-Free Energy trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Incorporate adaptogenic mushrooms and functional ingredients to create unique, alternative drinks that cater to the consumer's needs.
For
Nutraceuticals Industry
Create dietary supplements that utilize nootropics and adaptogens for brain-boosting benefits.
For
Wellness Industry
Develop products that improve the general health and mental well-being of individuals by incorporating functional ingredients into their routines.
Workshop question
How could your brand offer products/services that enhance consumers' daily lives?
Trend signals
Trend signals for Caffeine-Free Energy
Trend score 5.4 out of 10, from popularity 81%, activity 71%, freshness 9%.
Popularity81%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeine-Free Energy trend
4 featured examples from Nov 19, 2020 to Feb 12, 2021CategoryLifestyle
Mushroom-Based Apoptogenic Lattes
Drink ReNude's Chagaccinos Have Anti-Aging Benefits
The food and beverage industry can benefit and create opportunities from incorporating adaptogens and brew alternatives in food products and beverages.
CategoryLifestyle
Adaptogenic Caffeine Substitutes
Unicorn Superfoods' Ocean Blend Enhances Energy Levels Naturally
The health and wellness industry can capitalize on the growing trend of natural supplements and adaptogenic alternatives to help consumers improve their well-being while keeping u…
CategoryLifestyle
Functional Nootropic Beverages
Ārepa Lite + Sparkling is a 100% Natural and Plant-Based Beverage
The beverage industry has an opportunity to develop more functional and nootropic beverages using natural, plant-based ingredients.
CategoryLifestyle
Functionally Complete Drinks
Soylent's Newest Drinkable Meals Focus on Protein & Nootropics
Companies within the food and beverage industry can develop, market, and distribute these innovative drinks.
