Marketed as "the world's smartest drink," Ārepa Lite + Sparkling is formulated by the New Zealand-based brand alongside a team of neuroscientists.
The nootropic beverage helps to boost focus, brain health and overall immunity, featuring key ingredients like New Zealand NEUROBERRY® Blackcurrant Extract, L-theanine SUNTHEANINE®, New Zealand Pine Bark Extract ENZOGENOL® and New Zealand NEUROBERRY® Juice. All work together to reduce inflammation, boost energy naturally and to balance blood sugar levels without relying on artificial additives.
With only 24 calories per serving, Ārepa Lite + Sparkling is vitamin-enriched, 100% natural and plant-based and polyphenol-rich with 30% vitamin c per serving. In addition to its Lite + Sparkling beverage, Ārepa also offers a performance-focused beverage, nootropic berries, a brain-boosting powder and more functional products for focus and clarity.
Key Themes Behind This Trend
- Nootropic Beverages
- There is an opportunity to create more nootropic beverages that enhance focus and brain function with natural, plant-based ingredients.
- Functional Beverages
- There is a trend towards functional beverages that offer additional benefits beyond hydration, such as enhancing brain function and boosting immunity.
- Plant-based Health Products
- There is an increasing demand for plant-based health products that are natural and free from artificial additives and preservatives.
Where This Applies
- Beverage Industry
- The beverage industry has an opportunity to develop more functional and nootropic beverages using natural, plant-based ingredients.
- Health and Wellness Industry
- The health and wellness industry can capitalize on the trend towards plant-based health products by offering natural and functional products that provide additional benefits for consumers.
- Neuroscience Industry
- The neuroscience industry can collaborate with beverage companies to develop more products that enhance brain function and cognitive performance using natural and plant-based ingredients.
