Pigmented cosmetics incorporate the various properties of cannabis
The incorporation of cannabis in skincare has become commonplace and now the cosmetic space is following suit with more cannabis-infused pigmented items such as eyeshadows and foundations on the rise.
Insight - Much like the changes seen in the skincare category, natural self-care is prioritized by consumers in all aspects of their lives. Not only are consumers drawn to natural ingredients for their claimed benefits but with varying environmental concerns, they are turning to products that are sourced in a sustainable way, making them feel at ease with their consumption habits.
Insight - Much like the changes seen in the skincare category, natural self-care is prioritized by consumers in all aspects of their lives. Not only are consumers drawn to natural ingredients for their claimed benefits but with varying environmental concerns, they are turning to products that are sourced in a sustainable way, making them feel at ease with their consumption habits.
Workshop Question - How could your brand mitigate some of the environmental concerns consumers have?
Trend Themes
1. Natural Self-care Products - Consumers prioritize natural ingredients in all aspects of their lives and are turning to products that are sourced in a sustainable way, making them feel at ease with their consumption habits.
2. Cbd-infused Cosmetics - As consumers become familiar with the benefits of hemp, it is appearing more and more in beauty products as an ingredient to create a soft texture that won't clog pores or contribute to breakouts.
3. Eco-friendly Packaging Solutions - Brands are opting for sustainable packaging materials such as bamboo, hemp, tree-free paper, glass, and bagasse, the dry, fibrous material that's leftover after sugarcane or sorghum stalks are crushed to extract their juices.
Industry Implications
1. Beauty and Personal Care - The incorporation of natural, sustainable ingredients into beauty and personal care products has become essential to cater to conscious consumer needs.
2. Packaging - The use of eco-friendly packaging materials is a disruptive innovation opportunity with increasing demand for sustainable solutions.
3. CBD Industry - CBD-infused cosmetics present an opportunity for businesses within the CBD industry to expand their product lines and increase customer base.
