Category
Lifestyle
Assisted Choices
6.7
Trend score
Trend
What is the Selfie-fied Pet trend?
Selfie-fied Pet: As selfie culture persists, we’re seeing products and accessories continue to expand to appease this generation of consumers, and in this case, specifically calling out pets. In order to capture the perfect picture with their pets, products that boast distraction capabilities are being made.
Insight
The consumer insight behind the Selfie-fied Pet trend
Today's selfie culture highlights emerging consumer priorities when it comes to their everyday technology usage and their need to include those they love. As consumers continue to place great importance on their social media identities, brands are releasing products that enable them to share their closest moments and experiences with their followers.
Trend themes
Themes within the Selfie-fied Pet trend
Three behaviours holding the trend together01
Pet-centric selfie culture
As consumers place great importance on their social media identities, they seek products and accessories that enable them to share their pet's moments and experiences with their followers.
02
Distraction technology for pets
Products with distraction capabilities are being made to help pet owners capture the perfect picture with their pets.
03
Treat-holding pet photo accessories
Phone accessories that can hold a pet's favorite treat are being developed to attract pets' attention and make taking pet selfies easier.
Industry implications
What the Selfie-fied Pet trend means for industry
Where the trend changes the playbookFor
Pet accessories
The trend towards pet-centric selfie culture is driving demand for pet accessories that help capture perfect pictures and videos.
For
Smartphone accessories
As selfie culture grows, so does demand for smartphone accessories that make it easier to take high-quality photos and videos with pets.
For
Social media marketing
Businesses can leverage the trend of pet-centric selfie culture and create marketing campaigns that feature pets and promote their products or services.
Workshop question
How might you adapt your products or services to better support not only your consumers, but those they love and cherish?
Trend signals
Trend signals for Selfie-fied Pet
Trend score 6.7 out of 10, from popularity 95%, activity 96%, freshness 8%.
Popularity95%
Activity96%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Selfie-fied Pet trend
4 featured examples from Jun 6, 2017 to Aug 7, 2019CategoryLifestyle
Dog-Distracting Photo Accessories
The 'Flexy Paw' Treat Holder Ensures Optimal Dog Photos
The pet accessories industry can expand its offerings to include products designed to help pet owners take better photos of their furry friends.
CategoryTech
Feline Photography Accessories
The Bubblegum Stuff Cat Selfie Captures Kitty Attention
The Bubblegum Stuff Cat Selfie device opens up opportunities for tech companies to develop and market smartphone accessories tailored to pet owners and their photography needs.
CategoryTech
Treat-Holding Pet Photo Accessories
Zulilys Sniff & Snap Helps to Simplify Pet Selfies
Disruptive innovation opportunity: Develop innovative smartphone accessories with unique features that cater to specific niche markets, such as pet owners.
CategoryLifestyle
Treat-Wielding Pet Selfie Tools
The Model Citizen Pet Woofie Helps Dog Parents Take Optimal Pics
Design and manufacture of tools for pet owners that help them to capture high-quality pet photos for social media sharing.
