Selfie accessories expand to cater pet fanatics
Trend - As selfie culture persists, we’re seeing products and accessories continue to expand to appease this generation of consumers, and in this case, specifically calling out pets. In order to capture the perfect picture with their pets, products that boast distraction capabilities are being made.
Insight - Today's selfie culture highlights emerging consumer priorities when it comes to their everyday technology usage and their need to include those they love. As consumers continue to place great importance on their social media identities, brands are releasing products that enable them to share their closest moments and experiences with their followers.
Insight - Today's selfie culture highlights emerging consumer priorities when it comes to their everyday technology usage and their need to include those they love. As consumers continue to place great importance on their social media identities, brands are releasing products that enable them to share their closest moments and experiences with their followers.
Workshop Question - How might you adapt your products or services to better support not only your consumers, but those they love and cherish?
Trend Themes
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Pet-centric Selfie Culture — As consumers place great importance on their social media identities, they seek products and accessories that enable them to share their pet's moments and experiences with their followers.
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Distraction Technology for Pets — Products with distraction capabilities are being made to help pet owners capture the perfect picture with their pets.
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Treat-holding Pet Photo Accessories — Phone accessories that can hold a pet's favorite treat are being developed to attract pets' attention and make taking pet selfies easier.
Industry Implications
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Pet Accessories — The trend towards pet-centric selfie culture is driving demand for pet accessories that help capture perfect pictures and videos.
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Smartphone Accessories — As selfie culture grows, so does demand for smartphone accessories that make it easier to take high-quality photos and videos with pets.
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Social Media Marketing — Businesses can leverage the trend of pet-centric selfie culture and create marketing campaigns that feature pets and promote their products or services.
4 Featured, 33 Examples:
129,102 Total Clicks
Date Range:
Jun 17 — Aug 19
Trending:
Viral
Consumer Insight Topics:
