Underwear brand campaigns take on nuanced approaches to body positivity
Implications - Small brands within the underwear space are taking on body positivity that includes more than models with diverse sizes–they're also taking on a range of subjects in the area of body positivity. Everything from non-restrictive masculinity to body hair on women is being expressed in such campaigns, coming in reaction to consumers' growing resistance to the unrealistic ideals that brands in the industry have often held them to.
Workshop Question — In what ways are consumer perceptions of your industry changing? How could your brand better adapt to those changing expectations?