Hanes, the affordable and comfortable American retailer, recently debuted a new, inclusive underwear campaign targetted at men -- the Every Bod. The commercial was created in partnership with The Martin Agency and will be rolled out on specific network and cable channels, online, and on social media.
The Every Bod campaign features the brand's new Hanes Comfort FlexFit boxer briefs in multiple colorways. The new product is modeled by muscular gym bodies, "dad" bodies, and bodies with disabilities.
The campaign seeks to speak to the current social climate of accepting and showcasing diverse bodies in the media and features men of all shapes and sizes. The campaign is part of Hanes' larger mission to create 'Comfort for All' that focuses on making men and women feel confident in their bodies.
What Makes This Trend Stand Out
- Inclusive Men's Underwear Campaigns
- Brands can capitalize on the current trend of accepting diverse bodies in the media by featuring models with disabilities, dad bodies, and all other body types.
- Comfort-focused Underwear
- New products with innovative comfort technology would complement inclusive campaigns and reach a wider range of consumers.
- Interactive Online Advertising
- Campaigns that allow users to virtually try on underwear and find the perfect fit could revolutionize the online underwear shopping experience.
Sectors Adopting This
- Fashion and Apparel
- Inclusive campaigns and innovative product designs could disrupt the traditional male underwear industry.
- Disability Services
- Models with disabilities in advertising could raise awareness for disability representation and accessibility in the fashion industry.
- Marketing and Advertising
- Interactive online advertising could transform the way brands reach and engage with consumers.
