Thinx is conscious of gender biases, even in menstruation -- which is why it launched 'Thinx Boyshort' for "all people with periods." The brand launched the product with trans model Sawyer DuVuyst to show consumers its products are inclusive and are not only targeted towards cis women.
The underwear is in a boxer style and boasts an absorbency of up to two regular tampons. The sustainable menstruation option also removes the need to continually buy new products, as it allows users to wash the boyshorts to reuse indefinitely. The Thinx Boyshort is ideal for overnight leak protection so wearers can have a good nights rest without waking up to any surprise stains.
This inclusive marketing model will hopefully push other companies to include more gender neutral products and to advertise with diverse models.