The Krombacher Non-Alcoholic Weizen has been announced by the Germany-based beer brand as an option for consumers who are looking for a non-alcoholic way to enjoy the crisp flavor of wheat beer. The beer is naturally cloudy and has a banana-like aroma that is balanced against light, hoppy notes and malt to create a refreshingly crisp libation for consumers to choose in favor of traditional beers.
The beer addresses the rising number of consumers who are looking to decrease or eliminate alcohol intake from their lifestyle, which is being identified in many markets around the world. This was spoken on further by Krombacher Sales and Marketing Director Stephan Kofler who explained, "Whether it’s down the local pub or at a major supermarket, you’re now seeing plenty of choice and I believe our Weizen will prove a welcome addition to the arena. Brewed the same way as our full-strength Weizen but using our special de-alcoholisation process to retain maximum flavour, I think it will quickly become a favourite, especially amongst the runners and cyclists gearing up for an active summer.”