Alongside two new gourmet burgers, Burger King is introducing a non-alcoholic beer called The King's Cup in Sweden and Denmark. Burger King collaborated with the Mikkeller microbrewery to introduce the non-alcoholic brew, which takes the form of a wheat ale that's said to be fresh, full-bodied and summery.
The can for the alcohol-free beer was created by Mikkeller’s art director, Keith Shore, and it depicts Mikkeller characters sporting Burger King uniforms.
The non-alcoholic Burger King beer pairs with new Angus beef burgers from Burger King’s World Gourmet Series: French Cheese and Argentinian Grill. While the French Cheese burger features caramelized roasted onions, frisee and mustard mayonnaise, the Argentinian Grill burger combines chimichurri sauce, bacon, cheese, sliced onions and tomatoes.
Image Credit: Burger King
Key Themes Behind This Trend
- Non-alcoholic Beverages
- Introducing a non-alcoholic beer, The King's Cup, opens up a new market for Burger King to offer non-alcoholic beverages to their customers.
- Gourmet Fast Food
- The introduction of gourmet burgers with a non-alcoholic beer pairing provides an opportunity for fast food chains to incorporate high-quality food and drink options into their menus.
- Brand Collaborations
- Collaborating with other brands, such as Burger King and Mikkeller microbrewery, can result in innovative, unique products for companies to offer their customers.
Where This Applies
- Fast Food
- Fast food companies can innovate their menus by offering high-quality food and drink options, such as gourmet burgers with non-alcoholic beer pairings.
- Beverage
- The creation of non-alcoholic beers opens up new opportunities for the beverage industry to create and market more non-alcoholic drink options.
- Collaborative Marketing
- Brand collaborations can create unique and engaging marketing opportunities and products for companies in various industries.
