Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intentional
Aphrodisiac
Brands in the food and bev space take advantage of aphrodisiac ingredients.
3.2
Trend score
Trend
What is the Intentional Aphrodisiac trend?
Intentional Aphrodisiac: Certain ingredients are believed to be natural aphrodisiacs. Brands are taking advantage of this by using said ingredients in packaged food and beverage items. This provides more novelty and experimentation to curious consumers.
Insight
The consumer insight behind the Intentional Aphrodisiac trend
Modern-day foodies are being drawn to products that offer them multiple experiential benefits–in even the unlikeliest of areas. Millennials and Gen Z, in particular, have grown up much more liberal and open to non-traditional food consumption -- this is reflected in other categories, such as fashion or music, as well. Thus, a desire for more products and services that cater to that adventurousness is on the rise.
Trend themes
Themes within the Intentional Aphrodisiac trend
Three behaviours holding the trend together01
Aphrodisiac food and beverage trend
Brands are using natural aphrodisiac ingredients in food and beverage products to cater to adventurous consumers.
02
Herbal-infused alcohol trend
Alcohol brands are infusing seductive herbs into their products to promote intimacy and sensuality.
03
Limited-edition product trend
Brands are launching limited-edition products that cater to holidays or milestones to renew attention on their products.
Industry implications
What the Intentional Aphrodisiac trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage brands can leverage natural aphrodisiac ingredients to create unique and exotic products that cater to adventurous consumers.
For
Alcohol
Alcohol brands can create new products infused with seductive herbs to promote intimacy and sensuality among consumers.
For
Packaged Goods
Packaged goods brands can promote their products by launching limited-edition versions for holidays, milestones, and other special occasions.
Workshop question
Consider an additional benefit or experience your brand could add to its product/service.
Trend signals
Trend signals for Intentional Aphrodisiac
Trend score 3.2 out of 10, from popularity 47%, activity 42%, freshness 8%.
Popularity47%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Intentional Aphrodisiac trend
5 featured examples from Nov 27, 2017 to Jan 29, 2019CategoryLifestyle
Strawberry Cream Liqueurs
Baileys Strawberries & Cream is Launching as a Limited-Edition Flavor
Companies can continue exploring different flavors and ingredients to appeal to consumers and their changing tastes.
CategoryLifestyle
Anniversary-Edition Gin Labels
City of London Distillery Redid Its Look to Celebrate a Milestone
Distilleries can take advantage of the opportunity to redesign their labels and enhance their branding to target a higher-end market.
CategoryLifestyle
Aphrodisiac Potato Chips
Tyrrells Launched a Special Honey and Chili Valentine's Day Flavor
The snack food industry can leverage unique flavor offerings to stand out in the market and tap into the growing demand for innovative and adventurous snacks.
CategoryLifestyle
Sensually Inspired Liqueurs
EasyRhino and PinkKitty Use Natural Herbs to Create Aphrodisiac Drinks
Distilleries can incorporate natural aphrodisiacs to create specialty spirits and liqueurs that offer a unique and alluring experience.
CategoryLifestyle
Botanical Wellness Bars
'The Alchemist's Kitchen' Serves Botanical Elixirs and Plant-Based Food
Industry can offer personalized wellness solutions through botanical elixirs and plant-based food that target specific states of being.
