The Banana Boat Simply Protect sunscreen line was recently shared, introducing a new range of sun care products made with 25% fewer ingredients than some of Banana Boat's previously released products. The simplified sun care collection is free from oxybenzone, parabens and is formulated without added oils or fragrances. The family-friendly range boasts everything from sport and baby to kids formulas, in a range of product formats such as sprays and lotions.
The new formulas provide SPF 50+ broad spectrum UVA/UVB protection, plus they are sweat- and water-resistant for up to 80 minutes. Banana Boat also notes that "we've tested our products to stay on in seven real-life conditions—sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees."
What Makes This Trend Stand Out
- Simplified Sun Care
- Banana Boat Simply Protect line uses 25% fewer ingredients, presenting an opportunity for other companies to simplify and streamline their own sun care products
- Ingredient Transparency
- Consumer demand for ingredient transparency in personal care products presents an opportunity for manufacturers to develop streamlined formulations without controversial ingredients
- Eco-friendly Sunscreen
- There is a growing trend towards eco-friendly sunscreens, leading to opportunities for companies to develop environmentally conscious formulas and packaging
Sectors Adopting This
- Personal Care
- The personal care industry can benefit from the increasing popularity of simplified and ingredient-transparent formulations in beauty and skincare products
- Outdoor and Athletics
- The outdoor and athletics industry can capitalize on the trend towards sweat-resistant and water-resistant sunscreens that stay on through extreme conditions
- Sustainability
- The sustainability industry presents disruptive innovation opportunities for companies developing eco-friendly sunscreens and packaging
