The Beyond Meat craze expands into more mainstream, accessible food services
Trend - Plant-based menu alternatives are no longer an exclusive, regional option. Instead, products like 'beyond meat' are being introduced across several high-profile QSR restaurants and delivery services.
Insight - As the number of consumers who prefer a plant-based and guilt-free diet is growing, so is the demand for options that satisfy this lifestyle. Many are interested in seeing products that accommodate their dietary specifications and since today's fast-paced environment has motivated a surge in on-the-go culture, consumers look for alternatives that are convenient and readily available to them.
Insight - As the number of consumers who prefer a plant-based and guilt-free diet is growing, so is the demand for options that satisfy this lifestyle. Many are interested in seeing products that accommodate their dietary specifications and since today's fast-paced environment has motivated a surge in on-the-go culture, consumers look for alternatives that are convenient and readily available to them.
Workshop Question - How might you better support specific consumer lifestyle needs, like dietary preferences? How could you make those offerings more accessible?
Trend Themes
1. Plant-based Menu Alternatives - The increasing number of consumers who prefer a plant-based diet is driving demand for alternatives to conventional meat products.
2. Convenient and Readily Available On-the-go Products - More consumers are looking for convenient and readily available plant-based food options because of fast-paced lifestyles.
3. Collaboration Between Brands - Collaboration between plant-based meat alternative companies and restaurants is driving product innovation and increasing plant-based options on menus.
Industry Implications
1. Food and Beverage - The food and beverage industry is expanding its plant-based options in response to growing consumer demand for healthier and sustainable alternatives to conventional meat products.
2. Fast Food - Fast food chains are incorporating more plant-based menu alternatives in response to demand from consumers for convenient, on-the-go plant-based options.
3. Retail - Retail stores and meal kit delivery services are partnering with plant-based meat alternative companies to offer consumers easy-to-make, meat-free versions of comfort foods.
