The Beyond Meat craze expands into more mainstream, accessible food services
Implications - Plant-based alternatives have been on the rise, and with that, a desire for “beyond meat” options are infiltrating more mainstream food service locations. No longer just a exclusive, regional option, beyond meat products are popping up across several high profile QSR restaurants and delivery services. The accessibility of these plant-based alternatives not only speaks to the rise of alternative diets, but the willingness of brands to cater to more specific consumer lifestyle needs.
Workshop Question — How might you better support specific consumer lifestyle needs, like dietary preferences? How could you make those offerings more accessible?