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Food Consumer Insights

Family Time Redefined
Spending time with loved ones is prioritized during and post-pandemic
Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted.

Insight - The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding.
Workshop Question - How does your brand foster a sense of togetherness and community?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Sweetener
Brands are launching sugar alternatives that repurpose food waste
Trend - Brands are launching sugar alternatives made from upcycled products such as cocoa shells, apples, pears, and dates to sweeten food and beverages—which typically end up in landfills. These offerings come in both liquid and granular formats to suit a variety of needs.

Insight - Eco-conscious consumers have become aware—and concerned—with the staggering amount of food waste taking place across the globe. This demographic is conscious of how their consumption habits impact the environment, and in an effort to reduce their carbon footprint, they are turning to brands that offer upcycled products to mitigate the environmental impacts of food production.
Workshop Question - How can your brand empower consumers to be more eco-friendly?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bread Kit
Brands are launching bread baking kits to allow consumers to make their own loaves
Trend - Seeing how popular cooking has become since social distancing orders were put in place, brands are launching custom bread-making kits that enable consumers to bake their own loaves at home. These kits range from novice-friendly to advanced-levels and provide detailed instructions to guide consumers through the process.

Insight - In the wake of the COVID-19 pandemic, many consumers are facing considerable stress about the economy and their health and are without the ability to seek comfort in their pre-pandemic coping strategies. As a result, these consumers are looking to channel their energy into something productive that not only occupies their time and hands, but also provides the indulgence of comfort food. This gives consumers a sense of control and enables them to temporarily take their minds off the stress factors in their life.
Workshop Question - How can your brand leverage DIY culture to reach consumers during times of solitude?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dining Protection
Restaurants are adopting design solutions for dine-in experiences post-COVID-19
Trend - As government-imposed COVID-19 restrictions on non-essential businesses are eased, restaurants begin to reopen for dine-in experiences. Prioritizing safety concerns of both guests and staff, these establishments look for design solutions that can be applied in an efficient and cost-effective manner.

Insight - Many have grown nostalgic about experiences that were made unavailable due to government-imposed COVID-19 measures. As these restrictions are gradually lifted, consumers become increasingly excited about the prospect of returning to pre-pandemic lifestyles. Many, however, are mindful of the health risk that exists outside of the home and as a result, are looking to engage in activities while respecting the guidelines for physical distancing and safety.
Workshop Question - How might your business adapt to guidelines for physical distancing in a post-lockdown environment?
9.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Restaurant Grocery
Restaurants are now offering delivery and pick-up of grocery essentials
Trend - Since the introduction of social distancing, restaurants have had to pivot from dine-in service to take-out only and many have opted to sell their food products to provide consumers access to essential groceries. Various restaurants are now offering curbside pick up and delivery options for these goods.

Insight - Amid the COVID-19 pandemic, many consumers are finding it difficult to access essential items. In addition, consumers are still cautious of entering stores for fear of catching the virus and in-store restrictions have made grocery shopping more difficult. Consequently, consumers are turning to brands that are able to provide them convenient alternatives to their standard shopping habits.
Workshop Question - How can your brand pivot its services to meet the needs of consumers during challenging times?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adapted Amazake
Brands embrace ancient Japanese traditions in new product formulations
Trend - Amazake is an ancient Japanese fermented rice drink that's known to promote skin and hair strength, as well as gut health. In recent years, Amazake has been adopted in various product formulations in beauty and food industries, following a revival of the ingredient in Japan and interest from North American markets.

Insight - North Americans are intrigued by the diverse flavor and ingredient profiles of other cultures as they seek to update and diversify their consumption habits. Brought on by globalization and travel, interest is tied to a general curiosity about the traditions of other countries, as well as an inquiry about any possible benefits tied to them. The latter is motivated by an emphasis that contemporary consumers place on holistic wellness.
Workshop Question - How might your brand incorporate historic traditions in its product offering to add value?
6.2
Score
Popularity
Activity
Freshness
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Megatrends
Emergency Meal
Organizations and brands are assisting food banks to meet demand during COVID-19
Trend - Many brands and not-for-profit organizations in North America are joining forces to provide food banks with much-needed supplies and workers during COVID-19. These initiatives introduce some security in meeting the demand for meals, which has significantly increased as the pandemic continues.

Insight - The levels of food insecurity in communities has exponentially increased since the beginning of the COVID-19 pandemic, creating a demand for more support from the government and brands who are perceived to have the resource capacity to help. While for some consumers, this is a chance to alleviate financial strain from losing their jobs, for others—this becomes an opportunity to help and feel needed during uncertain times.
Workshop Question - How can your brand help in alleviating issues such as food insecurity?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ambient Meal
Brands are launching shelf-stable and nutritious comfort food to suit consumer needs
Trend - Brands are launching packaged foods with extended shelf-life which are prioritized during COVID-19. Offered as meals that take cues from comfort foods, these products seek to bridge the gap between indulgence, without completely compromising the health-focused diet.

Insight - As consumers are cautious about making too many trips to the grocery store amid the COVID-19 pandemic, they are now increasingly purchasing shelf-stable and non-perishable products. However, as many have worked hard to adapt to healthier lifestyle choices prior to virus-related concerns and since this category is traditionally notorious for lacking in nutritional value, a demand is created for ambient options that combine healthier recipes and convenience for safety's sake.
Workshop Question - How can your brand combine convenience and wellness to offer consumers peace of mind?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Pandemic
Organizations are offering food waste solutions amid the COVID-19 pandemic
Trend - Many organizations are launching funding, toolkits, and tips to help curb food waste and deliver any excess food to those who need it most. These initiatives are geared to provide sustainable solutions during and after the COVID-19 pandemic.

Insight - Food waste has been a major existing concern for eco-conscious consumers for a while and now, many are recognizing the need to expand the reach of these initiatives to ensure that they better fit within the context of the COVID-19 outbreak. As the pandemic has created immense economic disparity and feelings of solidarity, consumers are looking to help one another in different ways. In doing so, they gain peace of mind not only in supporting those in need but also ensuring a more eco-conscious approach even when life is disrupted.
Workshop Question - How might your brand advocate for more sustainable choices amid a crisis?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
At-Home Gourmet
High-end restaurants are offering elevated take-out options during lockdown
Trend - Many luxury restaurants are pivoting to take-out as measures taken against the COVID-19 outbreak has necessitated their closure. These establishments are offering all kinds of meal options, including five-course experiences, that take advantage of high-end ingredients and specially curated combinations.

Insight - Although consumers are appreciative of the comfort that staying at home grants them, many are beginning to reminisce about more elevated experiences, emphasizing a desire for high-end indulgence. Consumers are finding such experiences to be increasingly accessible to them as costs have gone down due to restrictions to in-person service. As a result, they feel more comfortable partaking in luxury experiences, knowing that they can diversify their day without breaking the bank.
Workshop Question - How could your brand deliver an elevated experience to consumers in lockdown?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends