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Energy drinks are replaced with smaller and more convenient options
Implications - Miniature forms of energy consumption are becoming increasingly popular, with everything from gum to chewable tablets purporting to have the same revitalizing benefits as traditional energy drinks. These products cater to urban consumers seeking the convenience of portability, and looking to boost energy levels without sacrificing health. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
39,193 Total Clicks
Apr 17 - Apr 18
New and Warm
LifestyleFoodHealth
Breakfast dishes adapt to better cater to those with restrictive diets
Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,396 Total Clicks
Jan 18 - Apr 18
This Week and Warm
LifestyleFood
Products that contain food are transformed with functional or experiential add-ons
Implications - An oft-ignored but fundamental aspect of dining, which is the kitchenware required to eat, is being transformed with various artistic, functional, and experiential purposes in mind. Whether made to enhance accessibility or to encourage mindful eating habits, these products speak to the power of simple tweaks in traditional products in the process of re-engaging consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
79,648 Total Clicks
Aug 16 - Apr 18
This Month and Warm
Art & DesignLifestyleFood
Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,374 Total Clicks
Sep 16 - Apr 18
This Month and Mild
LifestyleFoodHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Classic bar food items are being transformed into healthy at-home alternatives
Implications - While bar food is traditionally seen as indulgent and high-calorie, that perception is changing with better-for-you versions now being available at-home for the more health-conscious consumer. Bar food made from healthier ingredients gives consumers the opportunity to indulge without guilt. More than that, the at-home DIY nature of these foods gives consumers a greater sense of control over their consumption habits. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
27,342 Total Clicks
Jun 17 - Apr 18
This Month and Mild
LifestyleFoodHealth
Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,722 Total Clicks
Aug 17 - Apr 18
This Month and Average
MarketingLifestyleFood
Stuffed breakfast options receive a slight twist with uniquely flavored fillings
Implications - Moving beyond the traditional breakfast fillings, brands are adapting classic offerings with flavorful twists to surprise and delight their consumers. Swapping regular cream cheese for spicy alternatives and over-the-top combinations, brands are adapting their morning fares with options that add more kick to the morning routine. Utilizing unconventional spices and fillings, these products not only offer more cultural variety but they also showcase a more convenient way to enjoy complex meals, on-the-go. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,530 Total Clicks
Aug 17 - Apr 18
This Month and Average
LifestyleFood
Trend Hunter Services
The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,129 Total Clicks
Feb 16 - Apr 18
This Month and Warm
Art & DesignBusinessLifestyleFood
To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
25,343 Total Clicks
Jan 16 - Apr 18
This Month and Average
LifestyleFood
Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,189 Total Clicks
Jun 16 - Apr 18
This Month and Average
MarketingLifestyleFood