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Croissants are used as the starting point for new desserts and dishes
Implications - Croissants are being used as the base of various dishes and desserts, creating unique hybrid products. Such items serve as an example for how brands can cater to consumers' experiential proclivities when it comes to their consumption habits, while also allowing the brands in question some room for creativity in the production process. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,448 Total Clicks
Feb 17 - Jun 18
This Week and Warm
LifestyleFood
Brands are marketing their desserts and sweet treats as non-GMO
Implications - Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,095 Total Clicks
Oct 17 - Jun 18
This Week and Average
LifestyleFoodHealth
Brands adopt edible marketing campaigns to engage consumers
Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,464 Total Clicks
Jan 16 - Jun 18
This Month and Warm
MarketingLifestyleFood
Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
30,390 Total Clicks
Mar 16 - Jun 18
This Month and Mild
LifestyleFoodEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,996 Total Clicks
Oct 17 - Jun 18
This Month and Warm
LifestyleFoodHealth
Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
20,113 Total Clicks
Mar 17 - Jun 18
This Month and Warm
LifestyleFood
Food subscription services focus on children and infants
Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,618 Total Clicks
Apr 17 - Jun 18
This Month and Average
BusinessLifestyleFoodHealth
Trend Hunter Services
Brands offer more sophisticated versions of pizza desserts
Implications - Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
40,086 Total Clicks
Oct 15 - Jun 18
This Month and Average
LifestyleFood
Desserts that are traditionally sweet are transformed with savory ingredients
Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
37,360 Total Clicks
Apr 17 - Jun 18
This Month and Mild
LifestyleFood
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
27,568 Total Clicks
Sep 17 - Jun 18
This Month and Average
LifestyleFoodHealth