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Street food is elevated by catering to consumers' sense of nostalgia
Implications - Though street food often triggers automatic nostalgic associations with consumers, brands that specialize in this aspect of the food industry are more consciously evoking nostalgia as a marketing tool. This allows businesses to enhance engagement by creating a sense of familiarity between the brand and the customer. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,978 Total Clicks
Jul 16 - Feb 18
New and V. Hot
MarketingLifestyleFood
Vegetarian meats "bleed" for enhanced realism
Implications - Implications - Vegetarians who choose to be so for moral purposes rather than having an aversion to meat can now turn to hyper-realistic meat products that "bleed" when cut open. Such products increase in popularity as consumers seek to better align their values with their preferred lifestyles, while having the added benefit of offering novelty and a point of distinction for brands within this industry. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,724 Total Clicks
May 16 - Feb 18
Recent and Average
LifestyleFoodHealth
Major fast food restaurants appeal to consumers with vegan diets
Implications - Major fast food brands are catering to vegans by offering meat, dairy and animal byproduct-free menu items. More than broadening their reach, this shift helps chain restaurants alter the perception of fast food – from an industry that focuses solely on reduced cost and convenience, to one that also considers the heath-related impacts of its offerings. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,130 Total Clicks
Aug 16 - Feb 18
Recent and Warm
BusinessLifestyleFood
Brain-boosting nootropics are now being offered in snack form
Implications - First popularized in Silicon Valley, the use of nootropics has bled over to the average consumer in the form of cognitive function-boosting snacks. Adopting nootropic ingredients, and marketing them as such, serves brands seeking to position themselves in this emerging market, and offers people the ability to consume such products in a way that seamlessly integrates into their lifestyle habits. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,124 Total Clicks
Aug 16 - Feb 18
Recent and Average
LifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Ice creams are being infused with in vogue nutritional ingredients
Implications - The rampant popularity of so-called superfoods and go-to dieting ingredients are is being adopted into ice creams. This form of food elevation gives health-focused consumers the chance to indulge in a guilt-free way – providing an excellent example on how brands can address both the needs and wants of cautious consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,906 Total Clicks
Feb 18 - Feb 18
Recent and Average
MarketingLifestyleFoodHealthBranding
Frozen foods re-brand to give the perception of artisanal production
Implications - Frozen foods, which have long been associated with unhealthy lifestyles, are increasingly re-branding with terminology and visuals that relate them to "artisanal" quality products. This shift comes as the focus on health, or the perception of it, continues to intensify in the food industry, with frozen foods requiring revamped strategies in order to conform to new norms around lifestyle habits. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,124 Total Clicks
May 16 - Feb 18
Recent and Warm
MarketingLifestyleFoodHealthBranding
Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,411 Total Clicks
Sep 16 - Feb 18
This Week and Average
MarketingBusinessLifestyleFoodHealth
Trend Hunter Services
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,784 Total Clicks
Jan 17 - Feb 18
This Week and Mild
PB&J sandwich-inspired food and drinks recall the simplicity of childhood
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are pursuing the memory of simpler times with new food experiences created to capture the essence of enjoying a classic peanut butter and jelly sandwich. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences, and more specifically, conveys the desire of millennials to escape the responsibilities of "adulting," even momentarily, through familiar food and beverage experiences. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,974 Total Clicks
Apr 17 - Feb 18
This Month and Average
LifestyleFoodDrinking
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
30,128 Total Clicks
Nov 17 - Feb 18
This Month and Warm