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Traveling becomes easier for individuals with dietary restrictions
Implications - With necessary or self-imposed dietary restrictions, and their subsequent accommodation by many brands, the travel industry is the next to be affected. Hotels and food brands are accommodating travelers with various restrictions, or simply those who prioritize healthy eating, in order to better customize travel experience for customers.

Homework Question - How could your brand customize its offering based on consumer restrictions (cost, diet, accessibility, etc)? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
42,721 Total Clicks
Jul 15 - Jan 19
Recent and Average
LifestyleFood
Brands in the food industry create desserts with repurposed ingredients
Implications - To mitigate some of the consequences of food waste, small brands are sending a message by creating desserts made with repurposed ingredients–which would otherwise be thrown out–in them. The incorporation of such ingredients into dishes and menu items doesn't have a widescale impact, but is slowly reshifting the negative image that waste-incorporated foods would typically invoke.

Homework Question - How could your brand make a better impact on the environment, or do less harm? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,383 Total Clicks
Apr 17 - Jan 19
This Week and Average
LifestyleFoodEco
Edamame is thriving in the culinary world beyond Japanese markets
Implications - As a source of soy protein, fiber, and vitamin K, consumers have begun to crave edamame as a typical staple in their health-focused diets. Brands taking note have begun creating new, healthified products that either incorporate edamame or isolate it a new way; from edamame-topped pizzas to crunchy, puffed edamame snacks. This versatile ingredient highlights how brands can continue to elevate traditional recipes to appease their health-conscious consumer's tastes.

Homework Question - How can you incorporate a traditional ingredient or tool, in order to elevate a new product or service? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,941 Total Clicks
Mar 18 - Jan 19
This Month and Warm
LifestyleFood
Keto-friendly bars appeal to consumers seeking satisfying and convenient options
Implications - Coming with the rise in popularity of the ketogenic diet, that features high fat and low carbohydrates, consumers are looking for grab-and-go snack options that are still aligned with their dietary restrictions. With keto diets being difficult to maintain due to the time-consuming prep they require, portable on-the-go options are able to mitigate the lack of convenience that's typically associated with such a dietary restriction.

Homework Question - How could your brand support your customer’s shifting preferences while still providing options that suit their lifestyle? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,650 Total Clicks
Nov 17 - Jan 19
This Month and Average
LifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands produce ketogenic mixes to appeal to those on this restricted diet
Implications - The keto diet, which prioritizes fat and protein over carbohydrates, is now being accommodated in various mixes – whether those are used to make food or beverages. Once limiting, the exclusive focus on products that cater to those on this diet reveals the importance of brands understanding and catering to niche consumer interests and rituals.

Homework Question - How can your brand better cater to niche but growing consumer interests, within its area of expertise? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
30,734 Total Clicks
Oct 17 - Jan 19
This Month and Average
LifestyleFoodHealthDrinking
Desserts that contain sleep-inducing ingredients are on the rise
Implications - Food brands are catering to the consumer habit of snacking at night by adding sleep-enhancing ingredients to desserts that are typically considered to be unhealthy. These items serve as an excellent example of how brands can cater to existing consumer habits and try to market to those, rather than trying to shape their habits or enforce new ones.

Homework Question - How could your brand better cater to consumers' existing habits rather than trying to enforce new ones? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
27,046 Total Clicks
Nov 17 - Jan 19
This Month and Warm
LifestyleFoodHealth
Liquor brands offer paleo-inspired spirits
Implications - For those following a Paleo diet, drinking in a social setting can be a challenging and limiting occasion. But today, more brands are diverting from the norm and are offering low-carb and dairy-free alternatives that are paleo-friendly. This is significant as it serves as a reflection of the investment opportunity that specific diets hold today over general free-from claims.

Homework Question - What consumer need does your product/service satisfy? How might you narrow this down further to differentiate your offering? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
24,284 Total Clicks
Mar 18 - Jan 19
This Month and Mild
Trend Hunter Services
Banana flour replaces traditional wheat-based meals and snacks
Implications - The use of banana flour as a base for everything from pasta to baking mixes is on the rise, with this product being used as a replacement for wheat-based products that many consumers now cannot, or choose not to, consume. As consumers become increasingly picky in their choices, and expect personalized consumption choices, brands are responding by innovating to appeal to increasingly niche interests.

Homework Question - Consider how your brand could customize its product/service to appeal to a new group of consumers. [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
28,393 Total Clicks
Mar 17 - Dec 18
This Month and Mild
LifestyleFoodHealth
Self-serve kiosks offer fresh goods and produce for easy access
Implications - Offering more than just off-the-shelf goods and pre-packaged items, kiosks and vending machines are diving into fresh food territory to add healthy options to the mix. From stations that offer consumers the chance to re-fill their milk bottles to those where you can purchase fresh salads and vegetables , these examples not only speak to the growth of convenience culture, but also the desire to maintain a sense of health and wellness along the way.

Homework Question - How can your brand balance the desire for convenience and healthy living? What elements of your products or services would you adapt? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
68,911 Total Clicks
Jun 17 - Dec 18
This Quarter and Hot
The mead industry's growth has led to a shift in branding
Implications - The rise of mead consumption among consumers has led to brands prioritizing its image in an age where contemporary branding is key to relating to younger demographics. Through campaigning and design, brands are using the growing popularity of mead to sell it as a contemporary product, taking cues from the growth of wine and beer brands that specifically target Millennials.

Homework Question - Consider how your brand could prioritize Millennial engagement via design? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
19,304 Total Clicks
May 17 - Dec 18
This Quarter and Mild
LifestyleFood