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Food Consumer Insights

Clean Meat
"Clean meat" products come in both vegan and animal-based forms
Trend–Innovations in the food industry have led to the rise of "clean meat" products. These items can come in both vegan or animal-based forms, and are formulated without many of the "unnatural" ingredients that are often used to preserve or enhance meat. The use of the label "clean" comes as consumers familiarize themselves with foods that are considered healthier through the process of reducing ingredients.

Insight–With consumers now more conscious about the personal and environmental impact their purchase decisions have, they're looking for ways to seamlessly integrate healthy purchases into their day-to-day lives. Products like clean meats allow consumers to consume in a way that's familiar to them, but reduce the guilt associated with eating foods that are unhealthy or harmful to the environment.
Workshop Question — How could your brand cater to consumers' growing tendency toward thoughtful consumption habits?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dietized Gummies
Sugar-free revamps of gummy candies allow for halfway healthy indulgence
Implications - For consumers looking to find balance in their lives, the recent spike in gummy candies that align with specific dietary requirements serve as a refreshing remix. Driven in part by the Millennial nostalgia boom, these offerings fulfill the consumer desire for snacks that remind them of their youth but fit the dietary priorities they hold today as adults.
Workshop Question — Identify an element of nostalgia that your brand could tap into.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Infant Superfood
Brands highlight the "superfoods" they offer in their baby care products
Implications - Brands that specialize in baby products like infant-specific food and skincare are incorporating and highlighting "superfoods" in their products. The "buzzy" label is often used to enhance the perceived health of products marketed to young Millennials–and now that this generation is having children they're looking to impart the same habits in their kids, that they themselves have grown accustomed to.
Workshop Question — How could your brand focus on labels in enhancing the perceived efficiency of its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intergalactic Consumerism
Products made in space gratify consumers' sense of novel indulgence
Implications - For many novelty-driven consumers who use the products they buy as conversation-starters or as a way to differentiate themselves, few products are more exciting than those created in outer space. While the ability for mass space travel is still years away, consumer goods made partially or fully in space (be it a cookie or a pair of boots) satiate shoppers looking to indulge their sense of individuality.
Workshop Question — What excites your consumer? How can you inject a bit of that into their experience with your brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tigernut Alternative
North American food brands incorporate tigernuts for various alternatives
Implications - Food and beverage brands are increasingly incorporating tigernuts into their products as alternatives to common ingredients like milk and peanuts. Popular in regions outside of North America, the tigernut's growing popularity in North America comes with the continent's growing appreciation for variety and global influences in their preferred cuisines.
Workshop Question — How could your brand take inspiration from various global influences?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Mocktail
Non-alc beverages tap specific ingredients for functional benefits
Implications - Creating more than just alcoholic alternatives, beverage brands are adapting mocktail concoctions to be healthier and nutrient-focused. Offering adaptions and electrolytes to kick-start energy, these non-alc examples not only speak to the way alcoholic consumption is adapting, but it also speaks to the desire for functional, good-for-you options no matter what occasion.
Workshop Question — In what way could you adapt food or beverage substitutes to be more appealing to the average consumer?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Dining
Curated cannabis dining events and workshops are informative and interactive
Implications - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Workshop Question — Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nutritious Ramen
Pre-packaged ramen is enhanced with nutritious ingredients
Implications - Typically known for being unhealthy but convenient–pre-packaged ramen is now being transformed with nutritious ingredients. Whether reducing harmful ingredients or incorporating ones that are actively healthy, these options provide more variety for health-conscious consumers looking to reduce costs and time when cooking.
Workshop Question — How could your brand transform one of its products/service to appeal to a different demographic?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Powered Supplement
Vitamin and supplement products adapt with plant protein alternatives
Implications - Offering alternative, plant-based options, vitamin and supplement brands are expanding their product ranges to appease health-minded consumers. Tapping into everything from pea protein to Hibiscus and other super foods, brands are not only appealing to those looking for plant-based alternatives, they’re seeking to create product ranges that speak to emerging desires for alternative diets, including vegan, vegetarian and free-from foods.
Workshop Question — How might you integrate additional plant-based product ranges?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meatless Mainstream
The Beyond Meat craze expands into more mainstream, accessible food services
Implications - Plant-based alternatives have been on the rise, and with that, a desire for “beyond meat” options are infiltrating more mainstream food service locations. No longer just a exclusive, regional option, beyond meat products are popping up across several high profile QSR restaurants and delivery services. The accessibility of these plant-based alternatives not only speaks to the rise of alternative diets, but the willingness of brands to cater to more specific consumer lifestyle needs.
Workshop Question — How might you better support specific consumer lifestyle needs, like dietary preferences? How could you make those offerings more accessible?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends