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Breakfast meals are made easier via subscription services
Implications - With breakfast often being the meal that consumers skip the most, some brands are looking to change this fact by offering subscription services that specifically offer breakfast foods. These services cater to time-strapped consumers and appeal to them for their personalized and convenience-minded solution for busy lifestyles.

Homework Question - How could your brand better convenience it’s customer’s life? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,358 Total Clicks
Mar 17 - Nov 18
This Week and Warm
LifestyleFood
Tools to smoke food and beverage items become easily accessible for the home
Implications - Kitchen appliances are now extending to ones that help homeowners smoke their own food products and alcoholic beverages. These streamlined products cater to detail-oriented foodies, and reveal the magnified focus that brands have placed on catering to the niche preferences and lifestyle habits of the contemporary consumer.

Homework Question - Conceptualize a redesign of a product/service, within your brand's industry, that would make it more accessible or useable. [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
50,617 Total Clicks
Nov 16 - Nov 18
This Week and Warm
LifestyleFood
Candy products that are plant-based are rising in popularity
Implications - Brands that make candy are adopting plant-based ingredients in order to enhance the functions and perceived nutritional value of the products in question. These added ingredients offer benefits that range from mood-enhancement to mouth-cleansing, catering to consumers concerned with balancing their health with their desire to indulge.

Homework Question - Consider a natural element that your brand could incorporate into a product, or its production processes. [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,609 Total Clicks
May 17 - Nov 18
This Week and Average
LifestyleFood
Food brands focus on innovation labs where they can ideate and create
Implications - The prioritization that brands are now placing on "innovation" has bled into the food industry, with some brands in this realm now creating innovation labs designed to help their businesses draw in consumers via new experiences and distinct menu items. This shift comes as brands seek to meet consumer expectations of diversity and distinction in choice.

Homework Question - Conceptualize an innovation lab, or an expanded innovation lab, that would best suit your business model. [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,788 Total Clicks
Jul 16 - Nov 18
This Month and Average
Art & DesignLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Food pickup solutions become more streamlined through tech integration
Implications - Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.

Homework Question - What steps could you eliminate in your customer's journey? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,924 Total Clicks
Feb 18 - Nov 18
This Month and Warm
Brands both within and outside the food industry release their own cookbooks
Implications - The interactive nature of the cookbook has led to companies branching out and releasing their own, all of which are based on the products they already offer. This distinct marketing tactic allows for brands to showcase the diversity of their product range, while offering consumers a collector's item that keeps the brand top of mind.

Homework Question - Conceptualize an interactive book that your brand could use as a promotional tool. [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
36,530 Total Clicks
Jun 17 - Oct 18
This Month and Average
LifestyleFood
Ice cream brands incorporate unlikely infusions as a means to market their products
Implications - The incorporation of unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms that can be as traditional and commonplace as this frozen dessert. The incorporation of borderline-unappealing flavors into ice cream is able to pique the curiosity of most consumers, while also appealing to consumers specifically focused on novelty in their consumption habits.

Homework Question - Consider an unexpected element your brand could add to its product/service. [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
35,701 Total Clicks
Jan 18 - Oct 18
This Month and Mild
LifestyleFood
Trend Hunter Services
Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty.

Homework Question - How could your brand update one of its products/services in a way that provides value to a new consumer segment? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,644 Total Clicks
Mar 18 - Oct 18
This Month and Mild
LifestyleFood
QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories.

Homework Question - How could you present and package your most popular product in a new light? What adjacent category would you tap to expand that reach? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,908 Total Clicks
Jun 17 - Oct 18
This Month and Average
LifestyleFood
Icelandic-style yogurt gains momentum with North American consumers
Implications - Where once Greek yogurt served as the zeitgeist of the yogurt world, today, Icelandic-style skyr has captured the attention of novelty-seeking yogurt fans. With recreational travel to Iceland having boomed in recent years, it comes as no surprise that a desire for Icelandic cuisine would follow. Yogurt is a fast-moving, trend-susceptible category and skyr-inspired products serve as a natural progression that satisfies the consumer desire for simple, natural and unique products.

Homework Question - Where can your brand pull inspiration from recent and emerging trends in recreational travel? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,632 Total Clicks
Jul 16 - Oct 18
This Quarter and Warm
LifestyleFood