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Amusement parks that feature cuisine-focused experiences highlight sophistication
Implications - As Millennials become increasingly interested in travel, tastes shift away from the traditional amusement park in favor of more authentic, sophisticated destinations. Amusement parks are integrating foodie features as a response. This speaks to how Millennial values transform and translate -- yet fundamentally remain the same -- as they age. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
78,416 Total Clicks
Oct 16 - Sep 18
This Week and Mild
WorldLifestyleFoodTravelDrinking
Brands revive shaved ice desserts by revamping the format
Implications - Traditionally targeting young consumers, snow cones take on a new look to appeal to older consumers with a sense of nostalgia. The icy desserts embody new flavors and unique formats that are ideal for social sharing -- great for Millennials and Gen Z. The revival of this dessert showcases new ways that brands can relaunch traditional products with a twist of novelty. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,702 Total Clicks
Jul 17 - Sep 18
This Month and Mild
LifestyleFood
Appliances are enabling consumers to make healthier versions of fried foods
Implications - Kitchen appliances are evolving to help consumers to cook healthier alternatives to traditionally unhealthy foods, particularly fried foods. Air fryers offer consumers a healthier and safer cooking experience since these appliances require no additional oil to prepare the food. Such appliances meet the consumer desire for being able to make healthy meals at-home without completely forgoing their favorite indulgences. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
96,195 Total Clicks
Feb 17 - Sep 18
This Month and Warm
Museums and exhibitions centered around specific food themes are increasingly common
Implications - Food-related museums and exhibitions are increasingly centralized around specific food items or themes, and are now typically highly aesthetically focused. This use of exhibition spaces enhances engagement with Millennial and Gen Z demographics, who are motivated by social shareability in both their day-to-day rituals and in the excursions they choose to take. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
39,687 Total Clicks
Mar 18 - Sep 18
This Month and Hot
Art & DesignLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Luxury seafood items are offered in more affordable formats
Implications - Seafood items typically associated with finer dining are being reformatted, either in the way they're created or offered, to ensure affordable prices. Such options allow for the industry to better cater to demographics that prioritize their foodie proclivities, but may not be able to afford them on a regular basis. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
32,804 Total Clicks
Jul 16 - Sep 18
This Month and Average
LifestyleFood
Restaurants tap interactive, sensory elements to creative immersive settings
Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
84,998 Total Clicks
Feb 17 - Aug 18
This Month and Warm
MarketingLifestyleFood
Travel platforms, products and services are centered around culinary industries
Implications - Though food is a large motivating factor for why people travel, the concept of travel-related platforms and services, both small and large scale, that are centered around food are just beginning to pop up. These services and spaces cater to consumers seeking forms of travel that are able to curate experiences that cater to their precise expectations. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
36,721 Total Clicks
Dec 16 - Aug 18
This Month and Untested
WorldLifestyleFood
Trend Hunter Services
Fast food brands adopt futuristic campaigns to stay relevant
Implications - The incorporation of futuristic designs into campaigns, concepts, and even in stores in the fast food industry is on the rise. These elements of futurism, whether functional or purely aesthetic, are strategically created to keep the fast food companies in question relevant in the eyes of consumers, a good portion of whom are beginning to turn to more nutritious, low-cost fast food brands. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
74,919 Total Clicks
Sep 16 - Aug 18
This Month and Warm
LifestyleFood
Savory food items are created with increasingly vibrant hues
Implications - Food brands are using colors typically associated with desserts and candies in savory dishes, snacks, and toppings. The adoption of vibrant hues in savory items immediately grabs attention, serves consumers seeking novelty, and caters specifically to demographics most concerned with social media-friendly aesthetics in their purchase decisions. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
22,600 Total Clicks
Jan 17 - Aug 18
This Month and Warm
Art & DesignLifestyleFood
Non-luxury brands adopt marble imagery and designs
Implications - The use of marbled imagery is being incorporated into products by brands not typically considered "high-end," bringing about associations with minimalism and luxury as a result. The use of this simple tweak in design allows mass-market brands to appeal to consumers looking to project the perception of wealth, without having to be so. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
15,606 Total Clicks
Feb 18 - Aug 18
This Month and Warm
Art & DesignLifestyleFoodDrinking