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Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
100,245 Total Clicks
Nov 15 - Jun 17
This Week and Warm
Floral and botanical elements take centre stage in food and beverage
Implications - Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle as is seen today as a means of status in the same way as health and wellness. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
54,141 Total Clicks
Sep 15 - Jun 17
This Week and Average
LifestyleFoodDrinkingLuxury
Charcoal desserts offer consumers a guilt-free indulgence
Implications - As consumers look to make balanced food and beverage choices, many are favoring the Instagram-friendly interpretations of charcoal in dessert form. Highlighting the fast proliferation of fad-like food experiences thanks to visual social media platforms, this progression suggests that consumers are open to adopting such flavors into their lifestyle, rather than being something they may try once. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,539 Total Clicks
Sep 15 - Jun 17
This Week and Warm
LifestyleFoodHealthSocial Media
Self-serve cafes place customization entirely in the hands of consumers
Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,930 Total Clicks
May 16 - Jun 17
This Week and Warm
LifestyleFoodDrinking
Beverages are marketed around the experience of picnicking
Implications - With millennial consumers being drawn to low-cost experiences that can accommodate large groups easily, beverage brands are marketing products around the experience of summer picnicking. This shift speaks to the importance of ritual across age categories and highlights the opportunity for brands to build themselves into the experience of these rituals. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
180,069 Total Clicks
Jun 16 - Jun 17
This Week and Warm
LifestyleFoodDrinkingLuxury
Jackfruit is used as a meat substitute in a variety of dishes
Implications - Referred to by some as a "miracle fruit," jackfruit has quickly rushed onto North American menus as a popular meat substitute. This progression demonstrates the experimental nature of health-driven consumers and the ever-evolving world of vegan culinary innovations and the influence of this on CPG products and menu items. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
11,152 Total Clicks
Jun 17 - Jun 17
This Week and Untested
LifestyleFoodHealth
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
57,162 Total Clicks
Apr 16 - Jun 17
This Week and Average
FashionLifestyleFoodDrinkingCosmetics
Trend Hunter Services
Ancient grains offer alternatives outside of quinoa and whole wheat
Implications - As brands look to keep up with discerning health consumers who are always acquiring new knowledge, many are launching products that offer a wider variety of unrefined grains as substitutes. This shift highlights that the pattern of reclaiming ancient ingredients to meet modern health and wellness goals. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,471 Total Clicks
Mar 16 - Jun 17
This Week and Untested
LifestyleFoodHealth
Ice cream experiences incorporate more diversified global flavors
Implications - As experimental foodies continue to shape flavor trends through visually enticing platforms such as Instagram, the proliferation of savory ice cream and dessert experiences is accelerating at quite a fast pace. This shift speaks to the experimental nature of the contemporary consumer palate, as well as highlighting the interest in complex yet comforting experiences within food and beverage. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
47,056 Total Clicks
Sep 16 - Jun 17
This Week and Mild
LifestyleFoodSocial Media
The botanical beverage craze focuses on hibiscus for added health
Implications - The versatility of botanical ingredient hibiscus is proving to be a staple in emerging beverage experiences that aim to add value with layers of healthful floral elements. In addition to highlighting the subtle ways in which the health and wellness movement seeps into unexpected areas of consumer life, this shift speaks to the pursuit of complex, comforting food and beverage experiences that promote a feeling of experimentation. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
21,717 Total Clicks
Jan 17 - Jun 17
This Week and Average
LifestyleFoodHealthDrinking