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Food Consumer Insights

B2B Waste
B2B waste-reduction platforms, initiatives and collaborations are on the rise
Trend - As brands look to become more environmentally friendly, they're increasingly turning to businesses that specialize in waste-reduction. Everything from food waste to textile waste is now being addressed and repurposed by emerging B2B businesses.

Insight - As consumers become more eco-friendly, they're putting more pressure on brands to do the same, and to help them adapt their lifestyles to reduce their personal impact. Brands that make these adjustments in authentic ways appeal to the growing demographic of eco-conscious consumers.
Workshop Question - How could your brand better prioritize eco-friendly operations?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Cooking
Popular chefs create and collaborate with brands to prioritize waste-reduction
Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.

Insight - As consumers gain a greater understanding of the current and impending consequences of climate change, more are looking at their own lifestyles and seeing where they can adjust to reduce their personal impact on the environment. Brands that cater to this growing sect of consumers will become increasingly popular over time.
Workshop Question - How is your brand targeting the eco-conscious consumer?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-Waste Cooking
Consumers prioritize waste-reduction while cooking at home
Trend - Brands are helping consumers who are trying to limit the amount of food and packaging waste they use with products and services that empower them to reduce waste while they're cooking at home. Everything from cooking shows to cooking planner apps are helping consumers do this.

Insight - As the ecological consequences of waste, pollution and climate change are increasingly known by the average consumer, there is a growing demand for brands to help people reduce their personal impact. People are more likely to adjust their lifestyles with protecting the environment in mind, and brands are having to adapt to meet to this growing demand.
Workshop Question - How is your brand empowering its customers to be more eco-friendly?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frozen Keto
Brands launch prepared, frozen keto dishes to offer more convenience to consumers
Trend - To appeal to ketogenic consumers seeking convenience, brands in the food space are launching prepared, frozen ketogenic dishes. These range from frozen pizzas, pasta dishes, and lasagnas–all crafted to follow the 2:1 ratio of fats to protein plus carbohydrates, meeting the needs of keto diets.

Insight - Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty.
Workshop Question - How can your brand enhance convenience for your target demographic?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.

Insight - Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refrigerated Bar
Brands launch preservative-free snack bars for health-conscious consumers
Trend - Brands in the food space are launching refrigerated snack bars made from clean ingredients to appeal to health-conscious consumers in search of free-from options. These products contain no preservatives, requiring them to be refrigerated to maintain freshness.

Insight - Rather than purchasing shelf-stable foods formulated with preservatives and unnatural ingredients, many health-conscious consumers are looking for products that prioritize freshness while still maintaining a clean, preservative-free ingredient list. These individuals often choose to browse only the grocery store's perimeter, ensuring they only encounter fresh foods. Brands cater to these consumers with snacks that are meant to be kept in the fridge or freezer to preserve the freshness of the ingredients.
Workshop Question - How can your brand cater to consumers prioritizing freshness?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seafood Sustainability
Direct-to-consumer seafood deliveries prioritize sustainable practices
Trend - D2C seafood deliveries are increasingly coming from sources that prioritize sustainable and ethical fishing practices that reduce their impact on the environment. These delivery services allow consumers to bypass third-party retailers that may not be transparent about their sourcing.

Insight - Transparency in the food and beverage industry is increasingly important to consumers who are prioritizing ethical and sustainable purchases. Often, it's easier to achieve when consumers do their own research and purchase directly from retailers, rather than from third parties that may not be as transparent about where their inventory is sourced from.
Workshop Question - How is your brand prioritizing transparency to strengthen customers' trust?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
BBQ Seafood
Brands offer seafood-based barbecue products and packages for customers
Trend - As barbecue season approaches, brands in the food industry are offering alternatives to the pork, beef and chicken that's typically enjoyed during traditional barbecues with seafood-based products. These items include everything from fish-based hot dogs to BBQ bundle deliveries.

Insight - North American consumers are constantly on the lookout for healthier alternatives to the products they're accustomed to eating, particularly when they're offered with similar flavors and textures. These alternatives allow consumers to eat healthier without taking away from their routines.
Workshop Question - How is your brand ensuring that its alternatives are easily integrated into customers' routines?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based Fish
Plant-based fish products have entered the CPG space
Trend - As consumers' diets become increasingly diverse, the food industry continues to adapt. An increasingly common item that can now be found in the CPG space is pre-packaged, plant-based fish products that often imitate fish products in the frozen food aisle at grocery stores.

Insight - The experimental nature with which consumers now approach their food choices isn't always to do with dietary restrictions--it's often for them to simply try something new, or options that they perceive to be healthier and more eco-friendly. Thus, the popularity of plant-based foods isn't just about more consumers being vegan, but more of them being willing to try realistic food alternatives. Brands that are accommodating to these diverse consumer needs are increasingly appealing.
Workshop Question - How is your brand catering to a wide range of customer needs and preferences?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Keto Oats
Brands are launching oat products designed to meet the needs of ketogenic consumers
Trend - Since traditional oat-based products are grain-derived and high in carbs, they are not suitable for those following a ketogenic diet. To accommodate these consumers brands in this space are launching keto-friendly alternatives.

Insight - Those who follow certain dietary restrictions, traditionally have a more difficult time finding suitable foods and beverages. As various diets become more mainstream, consumers now expect brands to personalize their offerings to suit their specific dietary needs. This demographic is looking to brands to provide convenient options that mitigate the lack of convenience typically associated with diets.
Workshop Question - How is your brand prioritizing the needs of a wide range of consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends