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Food Consumer Insights

Plant Seafood
Emerging brands develop vegan crustacean and mollusk options
Trend - While vegan fish options are relatively common, plant-based crustaceans and mollusks are less so. Now, more brands are offering alternative seafood options that include vegan shrimp, lobster, squid and oysters--diversifying options for people with seafood allergies or on restrictive diets.

Insight - The plant-based food industry continues to expand as innovations in this space create products that are able to easily replicate the textures and flavors of meat or dairy-based alternatives. This shift to more realistic vegan foods has resulted in more consumers experimenting in this space--whether they have allergies, are vegan or vegetarian, or are simply "flexitarian."
Workshop Question - How could your brand expand its options to cater to a wider broader consumer base?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan BBQ
BBQ-based or flavored foods are being offered with vegan alternatives
Trend - BBQ is typically the antithesis of veganism, since it typically revolves around cooking larges amounts of meat. Now, brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space.

Insight - Veganism is no longer seen by consumers as a dietary lifestyle that's inconvenient or restrictive. With all the alternative options now available, people are much more likely to experiment with veganism--even if they don't subscribe to it all the time. The emergence of these "flexitarian" preferences has resulted in even the most unlikely vegan alternatives being made for consumers.
Workshop Question - How could your brand offer a wider range of options for a more diverse set of consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Truffle Cheese
Truffles add an element of luxury to traditional cheeses
Trend - Truffles are a popular food at the moment, with restaurants incorporating truffles or truffle oils into a wide variety of dishes. Now, they're also being infused into various types of cheeses to make their flavors more earthy and decadent.

Insight - Among self-proclaimed "foodie" consumers, on-trend ingredients are often made popular for their image, exclusivity, and/or uniqueness of flavor. These buzzy ingredients are then incorporated into consumers' diets as novelty additions that are eaten as a form of indulgence.
Workshop Question - How could your brand expand its offerings around an on-trend product, service or ingredient?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fermented Vegan
Some vegan cheese brands are using fermentation in their production processes
Trend - Plant-based cheeses typically aren't fermented--and instead are made from ingredients that mimic fermentation flavors. Now, some brands are adopting fermentation into the vegan cheese-making process in order to enhance its quality and better imitate dairy-based cheeses.

Insight - The growing popularity of plant-based foods isn't exclusive among vegan, vegetarian and/or lactose-intolerant consumers. The increasingly sophisticated flavors and ingredients, coupled with the vast range of choices now available in this space, have made more consumers experimental with their dietary choices. These products are also perceived as being more healthy--making them ideal contributors to "flexitarian" diets.
Workshop Question - How is your brand adapting its offerings to cater to a wide range of consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Cheese
Cheese brands prioritize sustainability in the packaging of their products
Trend - As sustainability becomes crucial for businesses across industries, brands that specialize in cheese are ensuring that the packaging of their products is sustainable. Reduced and recyclable cheese packaging is now becoming more common as brands look to cut down on waste.

Insight - Sustainability is becoming more important for consumers as climate change worsens and climate anxiety among consumers worsens with it. Now, more people are likely to turn to sustainable alternatives in order to reduce their carbon footprint--especially in areas of their life that don't require complete overhauls in order to be more sustainable, like in food purchases.
Workshop Question - How could your brand make sustainable purchase decisions more accessible for customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainability Packaging
Fresh foods and produce are offered with sustainable packaging
Trend - Sustainable packaging solutions are becoming more popular, with grocery stores now offering fresh foods like bread, fruit and vegetables in packaging that's easily recyclable, or even compostable.

Insight - Sustainability is now a focus for most industries as the impact of climate change is felt in real-time. With growing climate anxiety among consumers and an increasingly growing need for businesses and institutions to take steps towards reducing waste and carbon output, some brands are making sustainability easier to achieve for customers.
Workshop Question - How could your brand helps its customers' make sustainable choices?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Snack
3D-printed snacks and garnishes become more popular
Trend - The capabilities of 3D-printing are still being tested, with food brands now offering 3D-printed snacks and desserts that offer a point of interest. Based in both convenience and novelty, these items include everything from garnishes to protein bars.

Insight - Self-proclaimed "foodie" consumers are constantly on the lookout for food and beverage products that offer something new--whether that's an ingredient, a method of production, or an element of sustainability. Consumers who enjoy experimenting with foods turn to brands that are able to pique their interest with one or more of these elements.
Workshop Question - How could your brand make customers take notice of its product/service?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Lunch
Kids' lunch foods and snacks are offered in vegan formats
Trend - As more consumers adopt flexitarian diets, they're passing those diets on to their children as well. This can be observed in the snack and meal options that kids now have for school lunches--with vegan foods and beverages being increasingly popular.

Insight - Ethical consumption is becoming more popular as factors like inhumane farming practices and climate change impact consumers' purchase decisions. The focus is increasingly on passing these practices on to the next generation in order to combat the long-term impact of unethical production
Workshop Question - How could your brand better prioritize ethical consumption?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soy-Free
Brands offer tempeh and tofu made from soy alternatives
Trend - Vegan brands are becoming increasingly inclusive, now with tofu and tempeh options that are made without soybeans. Made from alternatives like hemp and lupini beans, these options cater to people with soy allergies.

Insight - As alternative ingredients become more sophisticated in format, texture and flavor, consumers increasingly expect that brands cater to their specific dietary allergies, intolerances, and preferences. The more adaptable and niche a brand is in the people it's catering to, the more loyal their customer base will be.
Workshop Question - How could your brand prioritize its customers' most specific needs?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Plant-Based
3D-printing technology has entered the plant-based meat alternative industry
Trend - Plant-based meat alternatives are becoming increasingly similar to real meat in texture and flavor due to 3D-printing technology. The technology allows plant-based protein products to mimic meat in its various forms, giving consumers more variety in this food category.

Insight - The alternative meat industry is no longer exclusive to those with vegetarian and vegan dietary needs. Meat-eating consumers are turning to plant-based options for health and environmental reasons, which has motivated companies to increase their product innovation. To help consumers adjust to the meatless products, the plant-based food items are taking on a more realistic meat-like texture and flavor that creates a sense of familiarity for those experimenting in this category.
Workshop Question - How can your brand adjust its products to accommodate new consumer groups?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends