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Gut-healthy probiotics are being offered in increasingly concentrated forms
Implications - Probiotics are no stranger to the health and wellness industry, and the healthy live bacteria are now being introduced in increasingly concentrated forms. Reformatting probiotic products serves two functions: differentiating them from the standard yogurt and beverage forms, and increasing convenience of consumption. The reframing of probiotics as not just a healthy addition to consumers' diets, but a necessary one that is simple to implement, services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle. [More]
SCORE 6
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29,963 Total Clicks
Jul 17 - Oct 17
This Week and Average
LifestyleFoodHealthDrinking
Traditional fast food brands undergo redesigns to introduce health prioritization
Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items. [More]
SCORE 9.1
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Megatrends
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48,034 Total Clicks
Sep 16 - Oct 17
This Week and Hot
Brands are releasing candy products infused with various forms of cannabis
Implications - As the cannabis "lifestyle" industry continues to blossom in -- tandem with the medical marijuana industry -- brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, these items serve to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This uses the normalcy that candy products are usually associated with as a vehicle to bringn cannabis to a wide range of demographics. [More]
SCORE 6.5
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64,766 Total Clicks
Oct 15 - Oct 17
This Week and Average
MarketingBusinessLifestyleFoodHealth
Brands in the food industry create immersive pop-ups for social causes
Implications - Food brands seeking to contribute to positive change in various areas are using pop-up marketing in order to do this. More than simply contributing to enhanced awareness, these spaces offer an interactive method of directly or indirectly engaging with these issues. This shift combines consumers' love for experiential marketing with their desire to interact with causes that align with their values, working to provide a well-rounded conscious consumption experience, without the lifestyle disruptions that being committed to these movements can sometimes cause. [More]
SCORE 6.2
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Activity
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Megatrends
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103,546 Total Clicks
May 15 - Oct 17
This Week and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Health transforms from anti-sugar to anti-chemical
Implications - In previous years, "sugar-free" was the go-to health movement in the candy industry. The downside is this movement called for sugar alternatives, many of which were chemical-laden. This resulted in an eventual backlash in keeping with the rise of the organic movement in other food categories, which has subsequently impacted the candy industry via naturalistic candy. This highlights a strategy for anticipating opportunity that proposes a timeline-based approach to current trends. [More]
SCORE 5.1
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Activity
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Megatrends
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15,405 Total Clicks
Oct 17 - Oct 17
This Week and Mild
LifestyleFood
East Asian cuisines become increasingly design-focused
Implications - While presentation has always been an important factor in various cuisines around the world, specialty dishes in East Asian countries are putting a heavier focus on design as a selling point. Combining art, design and culinary skills, these dishes serve to offer interactive or experience-based benefits to those choosing to consume them. The use of design as a selling point doesn't take away from the fundamental focus these cuisines have on flavor, but instead serves to incentivize consumers to choose these particular items over competitors without this additional branding. [More]
SCORE 7.3
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128,390 Total Clicks
Dec 15 - Oct 17
This Week and Warm
Art & DesignLifestyleFood
Japanese desserts adopt unexpected flavors inspired by the regional sweet potato
Implications - Drawing inspiration from the Japanese Annou Imo, a luxurious sweet potato known for its delectable taste, beverage and dessert brands from the region are adapting the flavor and aroma of the sought-after spud. Celebrating the local bounty, consumers are enjoying the enticing flavor of this yam in new ways, through unexpected formats including sweets and drinks that demonstrate the innovative flavor reversal of Japanese culture. This emerging ingredient draws out the importance of healthy indulgences influencing modern consumers and the next generation of flavor seekers. [More]
SCORE 5.8
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Activity
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Megatrends
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45,450 Total Clicks
Oct 16 - Oct 17
This Week and Average
WorldLifestyleFoodRegionalDrinking
Trend Hunter Services
Eastern comfort food sees a dramatic flair for imaginative indulgence
Implications - Traditionally served as classic comfort food, dumplings and wontons are seeing a reimagining within Japanese and Korean cuisine, sparking the imaginations of consumers far and wide with completely revitalized formats. Immersed in tradition and culture, Eastern cuisine is increasingly incorporating sensorial engagement through innovative formats and unique positioning that lends an air of exiting freshness and forces the diner to rethink their expectations. This shift speaks to the globalization of emerging consumer inclinations towards experiences. [More]
SCORE 5.8
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Megatrends
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43,266 Total Clicks
Sep 16 - Oct 17
This Week and Average
Products help consumers make healthy and wholesome food from scratch
Implications - Whether grinding one's own grains, pressing cold juices at home, or culturing yogurt overnight, products that let consumers create healthy food from scratch sit at the nexus of the deeply imbricated health and sustainability movements. By enabling consumers to craft their own end-products, brands insert themselves into consumers' daily lives while still empowering them to autonomously achieve lifestyle goals. [More]
SCORE 8.9
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Activity
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Megatrends
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60,678 Total Clicks
Apr 17 - Oct 17
This Month and Hot
LifestyleFoodHealth
Edible collagen comes in convenient on-the-go protein bar packages
Implications - With protein bars already a mainstay in the pantries of the health-minded consumer, superfood ingredient collagen is hopping on the convenient snacking wagon as a natural progression from beverage mix-in. A dual-purpose ingredient that promotes internal health while promising to rewind the clock aesthetically, collagen's widespread appeal hits the perfect medium for the pro-millennial demographic looking for a quick fix and healthy indulgences. [More]
SCORE 7.1
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Activity
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Megatrends
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18,202 Total Clicks
Jul 17 - Oct 17
This Month and Warm
FashionLifestyleFoodHealthCosmetics