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Cold brew is branded and marketed as an upscale iteration of iced coffee
Implications - Providing consumers seeking cold coffee options with another new set of options, coffee brands are marketing their packaged and out-of-home cold brew beverages as a more upscale, high-quality product. By putting the focus on the benefits of the brewing process, this shift puts the focus on craftsmanship. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
13,719 Total Clicks
Apr 17 - Aug 17
New and Mild
LifestyleFood
Spray bottle-formatted spices and other ingredients enable easy flavoring
Implications - Consumers are opting for spices and other foodstuffs formatted in spray bottles that enable a more easily measured means of dispensing such culinary ingredients that allows for a wide range of flavor preferences. A convergence of the pursuit of convenience and the new culture of the experiment foodie, this progression highlights the power of packaging design in reimagining the use of such common ingredients. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
35,633 Total Clicks
Nov 16 - Aug 17
This Month and Warm
Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,964 Total Clicks
Apr 16 - Aug 17
This Month and Mild
MarketingLifestyleFoodSocial Media
Grocery stores feature ripeness-indicators to encourage shrewd shoppers
Implications - As health-conscious consumers veer away from the frozen food isles towards fresh produce, we’re seeing a surge in the desire to be educated on best uses for getting the most out of fresh fruits and vegetables. From solutions that educate shoppers on ripeness to innovations for keeping fruit fresher for longer, grocers are making fresh produce more accessible for everyday consumers, acknowledging spending trends towards investing in personal health as well as high quality products. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
106,071 Total Clicks
Dec 16 - Aug 17
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Pre-Assembled Sandwich Kits are Now Being Marketed to Adults
Implications - Brands are evoking the nostalgia associated with pre-assembled lunches to offer more sophisticated, adult-friendly versions of sandwich and wrap kits. This diversification of pre-made packaged food items conjoins consumers' familiar past habits, with the convenience they require as they balance modern work-life priorities. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
267,372 Total Clicks
Apr 15 - Aug 17
This Month and Warm
LifestyleFoodHealth
Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,674 Total Clicks
Dec 16 - Aug 17
This Month and Warm
Brands Turn Once-Rare Gluten Restrictions into Accessible Diets
Where gluten-free dieting was once specific to those with celiac disease, it has since become a marketing tool that seeks to convey the health benefits of a multitude of food items. A manifestation of this shift is that gluten-free foods are now offered in convenient, pre-packaged forms. This shift is indicative of consumers' tendency to appreciate marketing-induced fads, without having to expend their energy in seeking them out. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
39,344 Total Clicks
Jul 16 - Aug 17
This Month and Untested
MarketingLifestyleFoodHealth
Trend Hunter Services
Spiked retro soda flavors offer the ultimate nostalgic indulgence
Implications - Consumers are embracing drinkable nostalgia in the form of retro sodas spiked for the ultimate escape from "adulting." Also highlighting the desire for familiar flavors in adventurous formats, this progression speaks to the role nostalgia can play in the contemporary pursuit of meaning in everyday experiences such as eating and drinking. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,127 Total Clicks
Jul 16 - Aug 17
This Month and Average
Pop CultureLifestyleFoodDrinking
Adventurous craft beers take flavor inspiration from the dinner menu
Implications - Unintuitive craft beer flavors are offering indie brewery fans with a variety of experimental flavor experiences with the introduction of dish-inspired brews. This progression speaks to the adventurous and dedicated nature of craft beer fans in seeking out the most unconventional of homebrew innovations in the interest of obtaining expert level knowledge. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,556 Total Clicks
Oct 15 - Aug 17
This Month and Average
LifestyleFoodDrinking
Flavors associated with drinking are incorporated into alcohol-free snacks
Implications - Consumers looking to savour the experience of drinking without indulging are embracing cocktail, wine and beer-inspired snacks that are ideal for holding off cravings. This progression highlights the continued persistence of performative foodie culture, as well as the repositioning of the drinking experience to be interchangeable with that of indulgent snacking. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,300 Total Clicks
Oct 16 - Aug 17
This Month and Untested
LifestyleFoodLifeDrinking