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Brands offer individual sachets packed with nutritious ingredients
Implications - Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
26,015 Total Clicks
Oct 16 - Nov 17
Recent and Average
Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,701 Total Clicks
Oct 17 - Nov 17
Recent and Untested
Juice brands emphasize the protein content of their beverages
Implications - With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,774 Total Clicks
Jul 16 - Nov 17
Recent and Warm
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,581 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFoodLifeDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,633 Total Clicks
Nov 15 - Nov 17
This Month and Mild
Food products become easier to choose and enjoy with interactive choosing
Implications - Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,440 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFood
Food and beverage subscriptions integrate tech for hyper-convenience
Implications - Subscription services are now ubiquitous, especially within the world of food and beverage. Though these subscriptions typically automate the acquisition of ingredients, they don't necessarily impact the convenience of other parts of the consumption process, such as food prep or presentation. Integrating technology into the process enables a 360-degree smart service for food or drink prep. This speaks to a more holistic approach to convenience that suits today's busy consumer. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
234,706 Total Clicks
Apr 15 - Nov 17
This Month and Warm
TechLifestyleFood
Trend Hunter Services
Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,210 Total Clicks
Nov 16 - Nov 17
This Month and Warm
FashionLifestyleFoodDrinkingCosmetics
Restaurants harness technology to create personalized menus
Implications - Any consumer would prefer a personally cooked meal over stock menu items. While restaurants are well aware of that axiom, diner-specific dishes haven't previously been scalable beyond the confines of ultra-luxury eating. However, savvy restaurateurs have now found a solution, using AI and big data analysis to efficiently curate meals for each new patron. Likewise, businesses that use the power of AI can increase loyalty and enjoyment through directly personal experiences and products. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
32,970 Total Clicks
Jul 17 - Nov 17
This Month and Warm
LifestyleFood
Decorative Christmas baubles are being filled with snacks
Implications - Once-standard Christmas decorations are being reformatted as brands seek to make their products more distinct at a highly competitive time of year. This can be seen in the form of Christmas tree baubles that are being filled with various treats, whether sweet or alcoholic. These products are emerging as consumers' love for novelty remains steadfast, particularly at a time of year when brands' offerings can often seem like duplicates of one another. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
84,549 Total Clicks
Dec 15 - Nov 17
This Month and Warm
Pop CultureArt & DesignLifestyleFood