Brands increasingly use oat milk to formulate plant-based cheese products
Trend - Plant-based brands are now using oats, often combined with oils, starches, and natural flavorings, to replicate the texture and taste of dairy cheese. These products appeal to consumers who are lactose intolerant, vegan, or those seeking sustainable options that align with their health goals.
Insight - Dietary preferences, coupled with the new attention placed on sustainability, have led consumers to swap out their traditional purchases for plant-based items and products that are better for the environment. In response, brands are offering solutions to align with these evolving sentiments, making sustainable shopping easier for those familiar with and new to the concept. Brands that invest in these markets often find it easier to connect with environmentally and socially conscious consumers.
Insight - Dietary preferences, coupled with the new attention placed on sustainability, have led consumers to swap out their traditional purchases for plant-based items and products that are better for the environment. In response, brands are offering solutions to align with these evolving sentiments, making sustainable shopping easier for those familiar with and new to the concept. Brands that invest in these markets often find it easier to connect with environmentally and socially conscious consumers.
Workshop Question - How can your brand adapt its product/service to be more socially responsible and sustainable?
Trend Themes
1. Plant-based Cheese Innovation - Brands are pioneering the use of oats and other plant-based ingredients to replicate traditional dairy cheese flavors and textures.
2. Enhanced Texture and Taste - Recent advancements focus on perfecting the mouthfeel and meltability of vegan cheese products, appealing to both vegans and flexitarians.
3. Sustainable Food Choices - The growing awareness around sustainability drives consumers to opt for plant-based cheese options that have a reduced environmental impact.
Industry Implications
1. Food Technology - Innovations within food technology are transforming traditional food items into sustainable, plant-based alternatives.
2. Vegan Consumer Market - The expanding vegan market demands ever-more authentic and enjoyable plant-based substitutes for everyday food items.
3. Green Manufacturing - Sustainable practices and green manufacturing processes are becoming integral in producing environmentally friendly food products.
