Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Oat
Cheese
Brands increasingly use oat milk to formulate plant-based cheese products.
4.3
Trend score
What's Happening
What is the Oat Cheese trend?
Oat Cheese: Plant-based brands are now using oats, often combined with oils, starches, and natural flavorings, to replicate the texture and taste of dairy cheese. These products appeal to consumers who are lactose intolerant, vegan, or those seeking sustainable options that align with their health goals.
Insight
The consumer insight behind the Oat Cheese trend
Dietary preferences, coupled with the new attention placed on sustainability, have led consumers to swap out their traditional purchases for plant-based items and products that are better for the environment. In response, brands are offering solutions to align with these evolving sentiments, making sustainable shopping easier for those familiar with and new to the concept. Brands that invest in these markets often find it easier to connect with environmentally and socially conscious consumers.
Evidence
Examples of the Oat Cheese trend
CategoryLifestyle
Plant-Based Cheese Sprays
Credo Foods Created the World's First Oat Milk-Based Spray Cheese
The plant-based foods industry is expanding with innovative products like oat milk-based spray cheese that cater to growing vegan and lactose-intolerant populations.
CategoryLifestyle
Plant-Based Cheese Formulations
Daiya Introduces New Vegan Pizza Recipe with Enhanced Texture
The market for vegan alternatives sees significant innovation with improved plant-based cheese formulations.
CategoryLifestyle
Spicy Zero-Dairy Cheeses
ARMORED FRESH Oatmilk Pepper Jack Slices are Savory and Melty
ARMORED FRESH's creation of Oatmilk Pepper Jack Slices represents the use of technology to create plant-based dairy alternatives.
CategoryLifestyle
Zero-Dairy Parmesan Alternatives
Armored Fresh Developed a Vegan Grated Parmesan with Oat Milk
The plant-based foods industry is expanding rapidly, presenting opportunities to develop dairy alternatives that cater to the dietary needs of vegans and lactose-intolerant indivi…
Workshop question
How can your brand adapt its product/service to be more socially responsible and sustainable?
Trend themes
Themes within the Oat Cheese trend
Three behaviours holding the trend together01
Plant-Based Cheese Innovation
Brands are pioneering the use of oats and other plant-based ingredients to replicate traditional dairy cheese flavors and textures.
02
Enhanced Texture And Taste
Recent advancements focus on perfecting the mouthfeel and meltability of vegan cheese products, appealing to both vegans and flexitarians.
03
Sustainable Food Choices
The growing awareness around sustainability drives consumers to opt for plant-based cheese options that have a reduced environmental impact.
Industry implications
What the Oat Cheese trend means for industry
Where the trend changes the playbookFor
Food Technology
Innovations within food technology are transforming traditional food items into sustainable, plant-based alternatives.
For
Vegan Consumer Market
The expanding vegan market demands ever-more authentic and enjoyable plant-based substitutes for everyday food items.
For
Green Manufacturing
Sustainable practices and green manufacturing processes are becoming integral in producing environmentally friendly food products.
Trend signals
Trend signals for Oat Cheese
Trend score 4.3 out of 10, from popularity 54%, activity 45%, freshness 30%.
Popularity54%
Activity45%
Freshness30%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
