Elongated Philly Cheesesteak Sandwiches

Sonic Has Begun Selling an Extra-Long Philly Cheesesteak

For those who find themselves still hungry after a classic six-inch sandwich, Sonic's new Extra-Long Philly Cheesesteak may be just the right size meal. Not only does the new sandwich feature a bigger bun, but it has even more meaty, cheesy goodness inside.

Sonic recently began offering its Extra-Long Philly Cheesesteak at select locations, alongside a smaller 6-Inch Philly Cheesesteak. The extra-long version appears to be similar to the Classic Footlong Philly Cheesesteak the chain originally debuted back in October of 2018, and consists of a warm bakery bun filled with grilled steak and onions, melted cheese, and mayo. The smaller version contains the same toppings, but in a soft and fluffy six-inch bun.

Image Credit: <i> Sonic.</i>

Extra-long Sandwiches
There is an opportunity for food businesses to expand their sandwich offerings by creating a larger size option for customers.
Bigger Buns for Sandwiches
There is an opportunity for bakeries to innovate by creating a bun specifically designed for bigger sandwiches, like an extra-long Philly cheesesteak.
Variety in Sandwich Sizes
There is an opportunity for restaurants to attract different customer segments by offering multiple sizes of the same sandwich, like Sonic's 6-Inch and Extra-Long Philly Cheesesteak options.

Industries Being Reshaped

Fast Food
Fast food restaurants can introduce extra-long sandwiches to their menus to offer customers more options for larger meals.
Food and Beverage
Food and beverage companies can create and sell special buns that can fit the extra-long sandwiches that Sonic and other fast-food chains offer.
Bakeries
There is an opportunity for bakeries to create innovative buns and rolls that can accommodate larger sandwich sizes, like an extra-long Philly cheesesteak.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 21%
Freshness 9%