Philly's Best may be loyal to a classic Philadelphian dish, but the brand is clearly drawing inspiration from another big U.S. city with the launch of its new Nashville Hot Chicken Cheesesteak sandwich.
Philly's Best is actually a California-based chain started by a native Philadelphian. This summer, the brand is drawing on flavors from the South with the debut of its new Nashville Hot Chicken Cheesesteak. This new sandwich delivers the spicy kick that comes with Nashville hot chicken, but with the savory profile of Phill cheesesteak. As the founder of Philly's Best Bob Levey explains, "While always staying true to our East Coast roots, Philly’s Best is passionate about unveiling new and exciting flavors to our guests... We’re confident this new kickin’ chicken option is sure to become a fast favorite."
Image Credit: Philly's Best
Key Themes Behind This Trend
- Regional Fusion Dishes
- Combining flavors from different regions to create new dishes is a growing trend in the food industry.
- Spicy Takes on Classic Dishes
- Infusing spicy flavors into classic dishes is becoming more popular as consumers seek bolder taste experiences.
- Authenticity with a Twist
- Brands are finding new ways to stay true to their roots while incorporating elements of other cultures and regions.
Where This Applies
- Restaurant Industry
- Incorporating new and unique menu items can help restaurants stand out in a crowded market.
- Food and Beverage Industry
- Developing innovative and flavorful products can attract customers and increase sales in the competitive food and beverage industry.
- Fast Food Industry
- Introducing bold and exciting new items on fast food menus can attract younger, adventurous consumers looking for unique dining experiences.
