The popularity of the subscription model has created hundreds of wine clubs around the world, but meal kit subscription service HelloFresh is introducing a new club that offers unique wine and food pairings.
Those who subscribe to HelloFresh Wine will receive six bottles of red, white or an assortment of wines that are described with flavor and tasting notes. As HelloFresh first established itself as a meal kit service, HelloFresh Wine puts an emphasis on matching wine to HelloFresh recipes.
HelloFresh also notes that there's endless potential for what could be done with the six wine bottles, as they may also be used in cooking or given away as gifts if they are not served as drinks alongside a meal.
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