SALDO, an exploratory wine brand from The Prisoner Wine Company portfolio, has launched their first-ever wine club, the SALDO Wine Collective. Designed for curious wine drinkers, members will enjoy a departure from traditional wine clubs and an introduction to lesser-known wines and winemaking techniques.
The inaugural release, shipping this month, showcases the winemaking team's take on unsung or overlooked varietals. Wines included are the flagship Zinfandel, Chenin Blanc, and two wine-club exclusive limited releases: a White Zinfandel sourced from 100% organically grown grapes from a single organic vineyard in Mendocino and a limited-run, micro-lot Carignan.
The second release, shipping this fall, will showcase off-the-beaten-path winemaking methods with a new selection of wine-club exclusive limited releases like a Carbonic Zinfandel and a skin-fermented Falanghina. Wine club members will be able to purchase these two wines online starting in September.
SALDO Wine Collective ships bi-annually in April and October, with pricing starting at $200 for six-bottle shipments and $410 for 12 bottles. Members receive exclusive access to limited-release wines, members-only pricing on SALDO Zinfandel, and first access to events at the tasting room and across the country.
Image Credit: SALDO Wine Collective
What's Driving This Trend
- Exploratory Wine Clubs
- Wine clubs offering unique and lesser-known varietals appeal to curious wine drinkers.
- Wine-club Exclusive Limited Releases
- Wine-club exclusive limited releases offer a unique value proposition for wine club members.
- Off-the-beaten-path Wines
- Off-the-beaten-path winemaking methods offer opportunities for innovation and differentiation.
Who This Affects Most
- Wine and Spirits
- The wine industry can innovate and differentiate by offering unique and lesser-known varietals.
- E-commerce
- E-commerce platforms can differentiate by offering wine-club exclusive limited releases to customers.
- Hospitality and Tourism
- Wineries can differentiate and attract visitors by offering off-the-beaten-path wines and unique tasting experiences.
