Brands provide incentives for customers who act in kindness
Implications - The concept behind "paying it forward" has remained relevant over the last decade, and brands are pushing to involve themselves in the process of–and facilitate–good deeds by consumers. Brands are leveraging new forms of technology, initiatives, and tactics like kindness-focused promotions to increase the chances that their customers pay it forward. These reward systems cater to socially responsible consumers who are loyal to brands that share the same value system they do.
Workshop Question — How can your brand launch a new campaign or initiative to encourage social responsibility?