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Rewarded Kindness

Brands provide incentives for customers who act in kindness

Trend - The concept behind "paying it forward" has remained relevant over the last decade, and brands are pushing to involve themselves in –and even facilitate–acts of kindness. Brands are leveraging new forms of technology, initiatives, and tactics like kindness-focused promotions to increase the chances that their customers pay it forward. These reward systems cater to socially responsible consumers who are loyal to brands that share the same value system they do.

Insight - In the age of social media, almost all of an individual's actions and behaviors have witnesses. Furthermore, people have more channels to voice their opinions and methods to connect with like-minded individuals. These factors have created an era where social good and fairness are more important and widely discussed than ever. Given that most consumers who are connected to social media see everything they do and consume as a part of their "personal brand," it's integral for brands to reflect their beliefs as well.
Workshop Question - How can your brand launch a new campaign or initiative to encourage social responsibility?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
67,686 Total Clicks
Date Range:
Nov 17 — Sep 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Bartering Sweet Shops
Bartering Sweet Shops
Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
Although it has been many years since Cadbury removed its famous “glass and a half” slogan from its Dairy Milk bars, the famous phrase can now be seen on a new pop-up shop from the... MORE
Kindness-Focused QSR Promotions
Kindness-Focused QSR Promotions
McDonald’s ‘McCafé It Forward’ Initiative Gives Out Free Coffee
McDonald’s McCafé recently announced the launch of its new, kindness-focused promotion called ‘McCafé It Foward.’ The campaign is designed to spread goodness by rewarding... MORE
Kindess-Promoting QSR Promotions
Kindess-Promoting QSR Promotions
Chopt Creative Salad Co Launched the 21 Days to Be Kind Challenge
Chopt Creative Salad Co, the American chain of fast-casual restaurants, recently announced it will be partnering with the ‘Born This Way Foundation’—created by pop star Lady Gaga&#... MORE
Social Good Airline Campaigns
Social Good Airline Campaigns
JetBlue for Good Sends Winners on Charitable Mission Trips
JetBlue For Good is a socially aware campaign led by the airline giant, which invites customers to “do good” for entire month in order to be eligible to win a trip to volunteer with one... MORE
Promotional Safe Driver Rewards
Promotional Safe Driver Rewards
Lyft and OCAP Launch a Campaign That Encourages Safe Driving
One way to encourage responsibility on the road is through safe driver rewards. Seeing the opportunity in this, on-demand ridesharing service Lyft partners up with the Ontario Association of Chiefs... MORE
Kindness-Promoting Mobile Games
Kindness-Promoting Mobile Games
Kerbside Kindness Allows People to Find Kindness Card Rewards
Naomi Lambert, from Perth, WA, has created ‘Kerbside Kindness,’ a location-based app where users can hide kindness cards that promote doing good deeds. Kerbside Kindness seeks to target... MORE

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