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Branded Chocolate-Covered Cookies

These New Cadbury-Covered Oreos are Only Available in Australia

— August 20, 2017 — Lifestyle
Dedicated Oreo fans may have to save up for a trip to Australia, as Cadbury-covered Oreos are the latest treat available Down Under. The chocolaty pairing is available in store-bought boxes of six, which feature branding from both companies, for skeptics who believe this indulgent confection is too good to be true.

As the name suggests, the classic cookies have been dipped in premium Cadbury chocolate, creating a flavor profile that's, as one would expect, crunchy and sweet. In recent years, Oreo has been been collaborating with various dessert-makers, resulting in adventurous hybridized snacks, like the Oreo Cadbury Creme Egg, or the Milka Oreo Bar. Adventurous foodies has carved a place in the market for audacious and unexpected snack combinations, placing this chocolaty treat in high demand.
Trend Themes
1. Premium Chocolaty Treats - The popularity of adventurous and unexpected snack combinations has created a demand for premium chocolate-covered treats like the Cadbury-covered Oreos.
2. Collaborative Dessert-makers - Collaborations between Oreo and various dessert-makers indicate a trend towards hybridized snacks and innovative flavor combinations.
3. High Demand for Indulgent Confections - The market demand for indulgent and decadent confections is driving the popularity of treats like Cadbury-covered Oreos.
Industry Implications
1. Snack Food Industry - The snack food industry can benefit from creating innovative and unexpected flavor combinations to cater to adventurous foodies.
2. Confectionery Industry - The confectionery industry can explore collaborations and partnerships to create premium chocolate-covered treats that appeal to consumers' desire for indulgence.
3. Food Retail Industry - The food retail industry can capitalize on the high demand for indulgent confections by stocking up on popular treats like Cadbury-covered Oreos.
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