JetBlue For Good is a socially aware campaign led by the airline giant, which invites customers to "do good" for entire month in order to be eligible to win a trip to volunteer with one of JetBlue's many non-profit partners.
Throughout November, the company will set up check-in kiosks, in which guests can fill out questionaires, outlining the good they've done. Following the final results, the company will send winners on a trip that aligns with their personal goals, as identified in the questionnaire.
The kiosks focus on three major pillars of kindness: youth and education, community and environment. The trips embody each of these pillars, awarding individuals with the opportunity to open a pop-up library that'll host reading events for children in Houston, following the aftermath of Hurricane Harvey. A chance to assist in the preserving of the coral reef with a marine ecologist at a dolphin sanctuary. Or, volunteers can be sent to Jamaica, to restore and repaint an old community center.