Everyone loves a discounted ride and during Black History Month, on-demand transportation company Lyft is allowing $10 off for trips to black history museums, memorials, as well as black-owned businesses.
The honorable initative is made available in cities across the United States and Canada. Not only does this campaign push knowledge and awareness of the annual observance, but it also promotes tolerance of minority groups — 73% of Lyft drivers in Toronto identify as part of one.
For the discounted rides, individuals can use the code BHMTO19 in Toronto. Eligible destinations include the Art Gallery of Ontario — which is presenting the Mickalene Thomas' collection that explores black women's presence in art and culture, the Mackenzie House which is connected to publishing, as well as the Harbourfront Centre's Kuumba event series.
What Makes This Trend Stand Out
- Month-specific Discounts
- There is a trend of companies offering discounts specifically tied to certain months or events.
- Promoting Cultural Awareness
- Companies are using discounts to promote knowledge and awareness of different cultures and events.
- Supporting Minority-owned Businesses
- Discounts are being used to encourage support for minority-owned businesses.
Sectors Adopting This
- Ride-hailing Services
- Ride-hailing services like Lyft can use month-specific discounts to attract new customers and promote specific destinations or events.
- Museums and Cultural Institutions
- Museums and cultural institutions can collaborate with companies to offer discounts that encourage more visitors and promote cultural awareness.
- Diversity and Inclusion Initiatives
- Companies with diversity and inclusion initiatives can utilize month-specific discounts to support minority-owned businesses and demonstrate their commitment to tolerance and diversity.
