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Social Good Sanitizer Scents

Zoflora 'Secret Garden' Disinfectant will Benefit Caudwell Children

— August 18, 2019 — Fashion
The Zoflora 'Secret Garden' disinfectant scent has been unveiled by Thornton & Ross in the UK as a new limited-edition fragrance that will help to support a charitable cause as it works to keep homes clean.

Each pack of the product that is sold will see 20p donated to Caudwell Children, which is a leading children's disability charity to help give back. The product is proudly emblazoned with this benefit on the front to help consumers feel confident that their purchase is supporting a good cause.

Chief Executive of Caudwell Children Trudi Beswick spoke on the new Zoflora 'Secret Garden' disinfectant scent partnership saying, "Zoflora continue to play a big part in the charity’s mission to help children and families affected by autism and we are extremely grateful for their support. The launch of the new Caudwell Children Zoflora fragrance is an exciting chapter in our partnership and we are thrilled to have the support of Louise, who as a parent also recognizes the benefits this campaign can bring.”
Trend Themes
1. Charitable Product Collaborations - Opportunity to create limited-edition products that support charitable causes.
2. Cause-marketing Partnerships - Opportunity for brands to align with charities and donate a portion of sales to support social causes.
3. Consumer Confidence Through Social Good - Opportunity to build trust and loyalty by transparently showcasing how purchases support social causes.
Industry Implications
1. Cleaning and Disinfectant Products - Opportunity to create special edition fragrances or scents that support charitable causes.
2. Children's Charities - Opportunity for charitable organizations to form partnerships with brands and benefit from cause marketing strategies.
3. Autism Support - Opportunity for organizations focused on autism to leverage brand partnerships for awareness and fundraising.
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