For Christmas this year, the Marie Curie charity (which provides support for people with terminal illnesses and their families) will be launching a "memory-powered" Christmas tree in the UK that will be illuminated by people sharing fond memories across social media.
Using the #LightUpXmas hashtag will make it possible for people to see the lights on the tree shine brighter where it will be installed just in front of the London Eye.
The social media-connected tree offers a way for passersby in the area to partake in the celebrations of the season and make their city a bit brighter in the process. While there are many interactive social media-powered installations that have been created in the past, most of them hinge on directly rewarding an individual; the #LightUpXmas tree promises to help participants brighten an entire community.
Why This Trend Is Growing
- Social Media-connected Trees
- Opportunity for businesses to create interactive installations that connect with social media platforms and engage with users.
- Memory-powered Experiences
- Opportunity for companies to develop products or services that utilize memories and emotions to create engaging experiences.
- Community Engagement Through Social Media
- Opportunity for organizations to use social media platforms to foster community involvement and spread positivity.
Industries Being Reshaped
- Charitable Organizations
- Disruptive innovation opportunity for charities to leverage social media and technology to engage supporters and raise awareness.
- Event Planning and Decoration
- Opportunity for event planners and decorators to incorporate social media-connected installations to create immersive experiences.
- Digital Marketing and Advertising
- Opportunity for marketing agencies to help businesses develop social media campaigns that foster community engagement and create positive brand associations.
