The New McDonald's Cold Brew Frozen Coffees are Indulgent
Michael Hemsworth — June 6, 2018 — Lifestyle
References: mcdonalds & brandeating
The new McDonald's cold brew frozen coffee drinks have been unveiled by the brand as a way for consumers to enjoy the flavor of the trendy beverage in a different format.
The drinks include the 'Cold Brew Frozen Coffee' and the 'Cold Brew Frappé,' which are both infused with cold brew coffee as well as milk sugar and ice for a refreshing drink that's also suitable as a dessert. The drinks can also be customized with different kinds of dairy, sugars and syrups at participating McCafe locations to let consumers put their own spin on the frozen drinks.
The McDonald's cold brew frozen coffee drinks are set to be available in late June, which positions them as the perfect summer refreshment for consumers.
The drinks include the 'Cold Brew Frozen Coffee' and the 'Cold Brew Frappé,' which are both infused with cold brew coffee as well as milk sugar and ice for a refreshing drink that's also suitable as a dessert. The drinks can also be customized with different kinds of dairy, sugars and syrups at participating McCafe locations to let consumers put their own spin on the frozen drinks.
The McDonald's cold brew frozen coffee drinks are set to be available in late June, which positions them as the perfect summer refreshment for consumers.
Trend Themes
1. Cold Brew Beverage - Opportunity to introduce cold brew beverages in various formats to cater to consumer preferences.
2. Customizable Frozen Drinks - Disruptive innovation opportunity to offer customizable frozen drinks that allow consumers to personalize their beverages.
3. Seasonal Refreshments - Opportunity to launch seasonal beverage offerings to attract consumers during specific times of the year.
Industry Implications
1. Fast Food - Fast food chains can explore adding cold brew frozen coffee drinks to their menus to tap into the growing trend.
2. Beverage - Beverage companies can leverage the popularity of cold brew coffee by introducing innovative cold brew beverages in different formats.
3. Coffee Shops - Coffee shops can expand their product offerings by incorporating customizable frozen coffee drinks that cater to consumer preferences.
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