A plethora of Dr. Seuss events and similarly inspired apparel will be available at Target on March 2nd — the iconic author's 115th birthday. The company is celebrating the immense imagination and impact the creative has had on children's literature.
For one, Target will be providing consumers access to adorable 'The Cat in the Hat' and 'Oh, the Places You'll Go!' apparel for babies and toddlers, as well as exclusive organic clothing by Hanna Andersson. In addition, the author will have his own Funko Pop! Signature Character figurine.
The Dr. Seuss events will include an in-store complimentary read-along, as well as a 'Seuss at Sea' reading and themed treats with an on-board experience hosted by Carnival Cruise Line. In addition, Dr. Seuss Enterprises will offer a digital adventure through a series of mobile games for iOS and Android.
What Makes This Trend Stand Out
- Author-celebrating Store Events
- Opportunity to create more author-themed store events to celebrate iconic authors and their impact on literature.
- Dr. Seuss Apparel
- Disruptive innovation could arise from creating more themed apparel for iconic authors like Dr. Seuss.
- Digital Adventures Through Mobile Games
- Explore the potential for creating digital adventures and mobile games based on popular authors and their characters.
Sectors Adopting This
- Retail
- The retail industry can benefit from organizing store events that celebrate iconic authors and their works.
- Apparel
- The apparel industry can tap into the demand for themed apparel based on popular authors, such as Dr. Seuss.
- Gaming
- The gaming industry can develop digital adventures and mobile games inspired by popular authors and their characters.
