Brands in the hair care space take cues from popular cosmetic styles
Trend - There is often crossover between hair and skincare industries in terms of ingredients, however the formatting and marketing of hair care products are typically vastly different. This is now changing as brands in this space align themselves with the various "buzzy" trends that can be seen in the cosmetic industry.
Insight - Millennials and Gen Z are drawn to shareable brand experiences, which is fueled by their social media habits, and what they see their peers doing on social platforms. Everything from "challenges" to beauty trends in these spaces inevitably influence these demographics, and they're often interested in replicating them in new ways to reflect their own personal brand. Thus, young consumers turn to brands that are able to facilitate this process.
Insight - Millennials and Gen Z are drawn to shareable brand experiences, which is fueled by their social media habits, and what they see their peers doing on social platforms. Everything from "challenges" to beauty trends in these spaces inevitably influence these demographics, and they're often interested in replicating them in new ways to reflect their own personal brand. Thus, young consumers turn to brands that are able to facilitate this process.
Workshop Question - What are some inspirations that your brand could draw from an adjacent industry?
Trend Themes
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Beauty Trends Crossover — The hair care industry is aligning with cosmetic industry trends for more shareable brand experiences.
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Multipurpose Beauty Products — The use of a single product for multiple cosmetic and personal care applications is becoming more popular.
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DIY Hair Styling and Care — Consumers are interested in styling and caring for their hair themselves, using innovative and convenient products to achieve professional results.
Industry Implications
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Hair Care — Many innovative hair care brands are releasing products that align with cosmetic industry trends.
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Personal Care — Convenient and multipurpose personal care products are becoming more popular among consumers.
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DIY Beauty — DIY beauty and personal care is trending, with consumers interested in professional results from their own efforts.
