Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Hair
Brands in the hair care space take cues from popular cosmetic styles.
4.0
Trend score
Trend
What is the Cosmetic Hair trend?
Cosmetic Hair: There is often crossover between hair and skincare industries in terms of ingredients, however the formatting and marketing of hair care products are typically vastly different. This is now changing as brands in this space align themselves with the various "buzzy" trends that can be seen in the cosmetic industry.
Insight
The consumer insight behind the Cosmetic Hair trend
Millennials and Gen Z are drawn to shareable brand experiences, which is fueled by their social media habits, and what they see their peers doing on social platforms. Everything from "challenges" to beauty trends in these spaces inevitably influence these demographics, and they're often interested in replicating them in new ways to reflect their own personal brand. Thus, young consumers turn to brands that are able to facilitate this process.
Trend themes
Themes within the Cosmetic Hair trend
Three behaviours holding the trend together01
Beauty Trends Crossover
The hair care industry is aligning with cosmetic industry trends for more shareable brand experiences.
02
Multipurpose Beauty Products
The use of a single product for multiple cosmetic and personal care applications is becoming more popular.
03
DIY Hair Styling and Care
Consumers are interested in styling and caring for their hair themselves, using innovative and convenient products to achieve professional results.
Industry implications
What the Cosmetic Hair trend means for industry
Where the trend changes the playbookFor
Hair Care
Many innovative hair care brands are releasing products that align with cosmetic industry trends.
For
Personal Care
Convenient and multipurpose personal care products are becoming more popular among consumers.
For
DIY Beauty
DIY beauty and personal care is trending, with consumers interested in professional results from their own efforts.
Workshop question
What are some inspirations that your brand could draw from an adjacent industry?
Trend signals
Trend signals for Cosmetic Hair
Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%.
Popularity67%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Hair trend
5 featured examples from Aug 9, 2018 to Aug 21, 2019CategoryFashion
Hair-Highlighting Glitter Sprays
Lime Crime's Unicorn Hair Color Spray Creates Hair Glitter Looks
The beauty and cosmetics industry can capitalize on the trend of hair glitter sprays by creating innovative and versatile glitter spray products.
CategoryFashion
Hair Contouring Kits
Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows
Hair contouring products like Amika's Strobe Contour Kit are transforming the beauty industry by offering a new way to enhance hair features.
CategoryFashion
Root Touchup Pens
The L'Oréal Paris Magic Root Precision Pen Temporarily Conceals Gray Hair
Opportunities for the beauty industry to explore pen-style formats and create solutions for precise application and touch-ups.
CategoryFashion
Comfortable Brightening Hairsprays
The 1800-Hold-Me No-Crunch Flexible Hold Spray Adds Shine
Opportunity for beauty companies to create new hair products or add to their existing line with brightening, multipurpose or clean beauty features.
CategoryFashion
Multipurpose Radiance Oils
The 'Glow Ahead Face Oil' May Also Be Used on Cuticles, Hair & More
The industry can leverage the trend of multipurpose, customizable and versatile beauty products to capture new market opportunities.
