Brands in the hair care space take cues from popular cosmetic styles
Implications - There is often crossover between hair and skincare industries in terms of ingredients, the formatting and marketing of hair care products is typically vastly different. This is now changing as brands in this space align themselves with the various "buzzy" trends that can be seen in the cosmetic industry. With everything from highlighters to hair-contouring collections, these aesthetically shareable items are of particular interest to Millennial and Gen Z consumers who are already familiar with similar trends in the adjacent cosmetic space.
Workshop Question — What are some inspirations that your brand could draw from an adjacent industry?