L'Oréal Paris recently added to its hair color product family—which includes the award-winning Magic Root Coverup and Root Rescue—with the L'Oréal Paris Magic Root Precision Pen.
While the L'Oréal Paris Magic Root Cover Up temporary spray is better for covering large areas of gray roots, this new temporary gray hair concealer is ideal for touching up small areas and scattered gray hair. The product is formulated for all hair types and textures, with the available shades including two tones of brown and black. Applying the product to the hair involves a brush applicator and the bottom portion of the pen, which can be rotated to dispense the desired amount of product.
As consumers seek out highly portable, mess-free, travel-ready beauty and personal care solutions, they are turning to pen-style products for everything from acne treatments and perfume to makeup remover and deodorant.