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Root Touchup Pens

The L'Oréal Paris Magic Root Precision Pen Temporarily Conceals Gray Hair

— November 8, 2018 — Fashion
L'Oréal Paris recently added to its hair color product family—which includes the award-winning Magic Root Coverup and Root Rescue—with the L'Oréal Paris Magic Root Precision Pen.

While the L'Oréal Paris Magic Root Cover Up temporary spray is better for covering large areas of gray roots, this new temporary gray hair concealer is ideal for touching up small areas and scattered gray hair. The product is formulated for all hair types and textures, with the available shades including two tones of brown and black. Applying the product to the hair involves a brush applicator and the bottom portion of the pen, which can be rotated to dispense the desired amount of product.

As consumers seek out highly portable, mess-free, travel-ready beauty and personal care solutions, they are turning to pen-style products for everything from acne treatments and perfume to makeup remover and deodorant.
Trend Themes
1. Pen-style Beauty Products - Opportunity for developing pen-style products in various beauty segments, providing portability and mess-free application options.
2. Gray Hair Concealers - Innovative opportunities for creating gray hair concealers that offer precise application and touch-up solutions for small areas.
3. Portable Personal Care Solutions - Disruptive innovation potential in developing compact and travel-ready personal care products that cater to on-the-go consumers.
Industry Implications
1. Beauty and Cosmetics - Opportunities for the beauty industry to explore pen-style formats and create solutions for precise application and touch-ups.
2. Hair Care - Innovative opportunities within the hair care sector to develop gray hair concealers that offer convenient and targeted solutions for small areas.
3. Personal Care - Potential for the personal care industry to tap into the demand for portable and travel-friendly products, offering solutions for on-the-go consumers.
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