Redken wants to help consumers during their busy lives to look and feel fresh. The cosmetic brand is rolling out 10-Minute Hair Color gel lacquers for quick on-the-go hair dye touch-ups to accomplish this. The new gel lacquers are ideal for fast walk-in appointments, add-on service, and root touch-ups.
The hair company understands that it isn't always easy and accessible to keep up with covering gray hair. It can be challenging to find the time and the funds for bi-weekly salon visits. Redken's new hair dye solution allows users to keep their hair looking fresh without sacrificing much time throughout the day. After only 10 minutes, the formula provides 100% coverage. The product is available at Ulta salons across the U.S.
Image Credit: Redken
Key Themes Behind This Trend
- Quick-dye Formulas
- Opportunity for beauty companies to create faster hair-dye formulas for consumers on-the-go.
- Walk-in Appointments
- Potential for hair salons to offer more walk-in appointments for quick hair dye touch-ups.
- At-home Dye Solutions
- Chance for hair companies to create easy-to-use and affordable at-home hair dye solutions for busy individuals.
Where This Applies
- Beauty
- Beauty industry can innovate by creating faster and more convenient hair dye solutions for busy consumers.
- Salon
- Hair salons can explore the opportunity of offering more walk-in appointments to cater to consumers' busy schedules.
- Consumer Goods
- Opportunity for more companies to offer affordable and convenient at-home hair dye solutions for on-the-go individuals.
