L'Oréal unveiled a pair of beauty-tech innovations for consumers at CES 2023, including L'Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. Achieving just the right eyebrow look can be a process that's costly in terms of both time and money spent but this CES beauty innovation simplifies the task of creating personalized eyebrow looks that follow the natural brow and flatter facial features.
For this product, L'Oréal partnered with tech company Prinker, an expert in printed, non-permanent tattoos. Using L'Oréal's Modiface AR technology, L'Oréal Brow Magic scans the user's face and makes recommendations for microblading, micro-shading or filler effects.
"Combining L'Oréal's heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures," said Guive Balooch, L'Oréal Global Head of Research and Innovation's Tech Incubator, in a press release.
Why This Trend Is Growing
- Beauty-tech Innovations
- CES 2023 saw beauty-tech innovations with the launch of L'Oréal Brow Magic.
- Electronic Eyebrow Makeup Applicators
- L'Oréal's Brow Magic is the first at-home electronic eyebrow makeup applicator that simplifies the task of creating personalized eyebrow looks.
- AR Technology for Beauty
- L'Oréal's Brow Magic uses Modiface AR technology that scans the user's face, recommends microblading and makes brow filler effects.
Industries Being Reshaped
- Beauty
- The beauty industry can leverage AR technology to create innovative solutions and provide new gestures.
- Tech
- Tech companies, like Prinker, can partner with beauty companies and combine technology to create innovative beauty-tech products.
- Fashion
- The fashion industry can create personalized fashion statements through the use of non-permanent tattoos.
