Lyft seeks to recognize the contributions of women throughout history and within the parameters of the community through a ride promotion. When traveling to select locations, individuals may use the code IWD2019TO in Toronto to receive a $10 off their ride until March 31st.
The locations have been chosen by Takara Small who was also recognized as Lyft's "local hero for the campaign." The destinations for the ride promotion in Toronto include the Royal Ontario Museum, the Toronto Reference Library, St. Lawrence Market and A Different Booklist which is an independent and multi-cultural bookstore in the city that specializes in content from the African & Caribbean Diaspora.
In addition to the ride promotion, Lyft will also be launching a social media series to spotlight powerful women, as well as host local meet-ups for its female drivers.
Key Themes Behind This Trend
- Women Empowerment
- Opportunity for businesses to create promotions and initiatives that celebrate and support women.
- Local Partnerships
- Opportunity for businesses to collaborate with local organizations and individuals to create meaningful promotions and campaigns.
- Social Media Spotlight
- Opportunity for businesses to use social media to highlight influential women and engage with their audience.
Where This Applies
- Transportation
- Disruptive innovation opportunity for transportation companies to create targeted promotions and incentives for specific communities.
- Retail
- Disruptive innovation opportunity for retailers to partner with local organizations and offer exclusive promotions and discounts to drive customer engagement and loyalty.
- Media and Entertainment
- Disruptive innovation opportunity for media companies to create engaging social media campaigns that highlight influential women and inspire their audience.
