Vegan diets are growing in popularity amongst consumers who are looking to avoid animal products for ethical, health and/or environmental reasons, so brands are responding with new products like the Sacla Free from Mayonnaise. Made in Italy without the use of animal ingredients, the condiment is free from dairy, eggs and gluten, which makes it suitable for those who are on speciality diets or who need to avoid certain food items for allergy reasons.
Clare Blampied, Managing Director at Sacla UK, said of the new Sacla Free from Mayonnaise, "Food must be joyful and there’s no compromise to taste or texture with our new free from mayonnaise. We hope it’ll become a store cupboard staple in non-vegan households too."
Why This Trend Is Growing
- Vegan Condiments
- The growing popularity of vegan diets has created an opportunity for brands to create condiments that cater to these consumers.
- Speciality Diets
- Brands like Sacla are responding to the needs of consumers on speciality diets or who need to avoid certain food items for allergy reasons with products like their Free from Mayonnaise.
- Animal-free Ingredients
- The use of animal-free ingredients in products like Sacla's Free from Mayonnaise is a trend that is likely to continue as more consumers prioritize ethical, health and/or environmental reasons for avoiding animal products.
Industries Being Reshaped
- Food
- The food industry can explore the opportunity to create new and innovative products to cater for growing demand for vegan diets and speciality diets.
- Health and Wellness
- Brands in the health and wellness industry can position vegan condiments like Sacla's Free from Mayonnaise as healthy alternatives to traditional condiments that typically contain animal products.
- Allergy-friendly Products
- The use of animal-free ingredients in products like the Sacla Free from Mayonnaise can be expanded by brands in the allergy-friendly industry to cater to consumers who need to avoid certain food items for allergy reasons.
