The acquisition of Colorado-based Green Chef, by HelloFresh, will allow the German-based company the ability to produce delicious organic meal kits. While HelloFresh has already established a prolific history in the meal-kit market, it is now adding Green Chef’s organic menus to provide more options to the customers. Green Chef previously operated with a focus on organic menus, while also providing services for a wide range of dietary restrictions. HelloFresh hopes to carry over these tenants in its acquisition and hopes to expand and tailor its own meals with the knowledge Green Chef employees have.
Along with a new line of organic meal kits, HelloFresh's acquisition of Green Chef will provide the company a new office and production facility in Colorado. This will help HelloFresh in its North American distribution and will hopefully bring its straightforward meal-kits to a larger market.
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