Brands are using AI to help consumers shop through pictures
Trend - Using AI and machine learning, consumers can now snap images of products and make instant purchases. Moving beyond voice-activated shopping platforms, brands continue to innovate the retail space with visual shopping applications.
Insight - Consumers are drawn to this experience-oriented approach, in part due to their growing desire to see shifts in the path-to-purchase journey. As shoppers, consumers have come to expect seamless, disruption free shopping across channels as an extension of their digital behaviors.
Insight - Consumers are drawn to this experience-oriented approach, in part due to their growing desire to see shifts in the path-to-purchase journey. As shoppers, consumers have come to expect seamless, disruption free shopping across channels as an extension of their digital behaviors.
Workshop Question - How can your brand make its retail experience more convenient for consumers?
Trend Themes
1. Visual Shopping Applications - Using AI and machine learning, consumers can snap images of products and make instant purchases.
2. Shoppable In-app Searches - Snapchat's Visual Search feature allows users to identify and purchase products they see in the real world on the spot.
3. Visual AI Search Tools - Retailers are offering visual search tools for browsing and filtering for products by pointing out exactly what they're looking for.
Industry Implications
1. Retail Industry - Retailers can integrate visual AI and imaging technologies to create engaging, more seamless shopping experiences.
2. Real Estate Industry - Real estate developers can benefit from offering AI-powered search features for property selection.
3. Grocery Industry - AI-powered visual search and mobile apps can be used by grocery store retailers to simplify shopping experiences for their customers.
