Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Picture
Purchase
Brands are using AI to help consumers shop through pictures.
3.6
Trend score
What's Happening
What is the Picture Purchase trend?
Picture Purchase: Using AI and machine learning, consumers can now snap images of products and make instant purchases. Moving beyond voice-activated shopping platforms, brands continue to innovate the retail space with visual shopping applications.
Insight
The consumer insight behind the Picture Purchase trend
Consumers are drawn to this experience-oriented approach, in part due to their growing desire to see shifts in the path-to-purchase journey. As shoppers, consumers have come to expect seamless, disruption free shopping across channels as an extension of their digital behaviors.
Evidence
Examples of the Picture Purchase trend
CategoryTech
Supermarket Visual Search Tools
Slyce Launched a Mobile List-Building Solution for Shoppers
Retailers of all types can benefit from the adoption of visual search tools, batch capture modes, and Scan and Go self-checkout systems to stay competitive and meet consumer deman…
CategoryBusiness
Shoppable In-App Searches
Snapchat 'Visual Search' Identifies Real-Life Objects to Buy on Amazon
Social media platforms like Snapchat can leverage visual search and in-app shopping capabilities to increase user engagement and drive revenue growth.
CategoryArt & Design
Homebuying Photo Search Tools
Homes.com Launched a Social Media-Inspired Snap & Search Feature
The Snap & Search tool by Homes.com offers transformative potential for the real estate industry by revolutionizing the way homebuyers search and discover properties.
CategoryBusiness
AI Visual Search Tools
Syte's VSN Lets Consumers Browse by Showing Versus Telling
E-commerce platforms can utilize visual search tools to enhance the browsing experience for customers, improving product discoverability and driving sales.
Workshop question
How can your brand make its retail experience more convenient for consumers?
Trend themes
Themes within the Picture Purchase trend
Three behaviours holding the trend together01
Visual Shopping Applications
Using AI and machine learning, consumers can snap images of products and make instant purchases.
02
Shoppable In-App Searches
Snapchat's Visual Search feature allows users to identify and purchase products they see in the real world on the spot.
03
Visual AI Search Tools
Retailers are offering visual search tools for browsing and filtering for products by pointing out exactly what they're looking for.
Industry implications
What the Picture Purchase trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can integrate visual AI and imaging technologies to create engaging, more seamless shopping experiences.
For
Real Estate Industry
Real estate developers can benefit from offering AI-powered search features for property selection.
For
Grocery Industry
AI-powered visual search and mobile apps can be used by grocery store retailers to simplify shopping experiences for their customers.
Trend signals
Trend signals for Picture Purchase
Trend score 3.6 out of 10, from popularity 59%, activity 41%, freshness 8%.
Popularity59%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
