The Moxo Sensor is being developed by MIT's Media Lab's 'mPath' to ensure market research is as reliable and accurate as possible.
Companies can spend millions of dollars gathering market research, but there's no way to ensure the collected data is composed of truthful answers. This wearable device was designed to tackle that issue as it focuses on collecting information surrounding the consumer's emotions to discover how they really feel toward certain services and products.
The technology measures any electrical charges of the skin that indicate an arousal within the sympathetic nervous system. The device can detect subtle emotions like boredom, stress or apathy to ensure accurate consumer responses are recorded. This emotion-centric tool helps visualize data in more insightful ways, while offering brands the information necessary to produce consumer-centric products.