The 'Moxo Sensor' Detects Hidden Emotions to Help Market Research
Ellen Smith — July 20, 2017 — Marketing
References: buildempathy & psfk
The Moxo Sensor is being developed by MIT's Media Lab's 'mPath' to ensure market research is as reliable and accurate as possible.
Companies can spend millions of dollars gathering market research, but there's no way to ensure the collected data is composed of truthful answers. This wearable device was designed to tackle that issue as it focuses on collecting information surrounding the consumer's emotions to discover how they really feel toward certain services and products.
The technology measures any electrical charges of the skin that indicate an arousal within the sympathetic nervous system. The device can detect subtle emotions like boredom, stress or apathy to ensure accurate consumer responses are recorded. This emotion-centric tool helps visualize data in more insightful ways, while offering brands the information necessary to produce consumer-centric products.
Companies can spend millions of dollars gathering market research, but there's no way to ensure the collected data is composed of truthful answers. This wearable device was designed to tackle that issue as it focuses on collecting information surrounding the consumer's emotions to discover how they really feel toward certain services and products.
The technology measures any electrical charges of the skin that indicate an arousal within the sympathetic nervous system. The device can detect subtle emotions like boredom, stress or apathy to ensure accurate consumer responses are recorded. This emotion-centric tool helps visualize data in more insightful ways, while offering brands the information necessary to produce consumer-centric products.
Trend Themes
1. Emotion-sensing Wearables - Wearable devices are being developed to collect information on consumers' emotions and aid market research.
2. Consumer-centric Research - Using emotion-centric tools for market research can produce accurate and insightful data.
3. Sympathetic Nervous System Monitoring - Measuring electrical charges of the skin can detect subtle emotions and provide useful consumer feedback.
Industry Implications
1. Market Research - Emotion-sensing wearables like the Moxo Sensor help gather more reliable and accurate data for market research.
2. Tech Gadgets - The development of emotion-sensing technology such as the Moxo Sensor provides an opportunity for innovation in the tech gadgets industry.
3. Product Development - Using emotion-centric tools for market research offers brands information necessary to produce consumer-centric products, creating opportunities for innovation in product development.
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