Snapchat's Amusement Park feature is making a trip to Universal, Six Flags and Disney more magical than ever, with unique augmented reality lenses that can commemorate and enhance one's experience.
The lenses differ based on the location of the user, but include all the basic aesthetics one might expect from each park. For example, when at Disney parks in Orlando, Anaheim, Paris, Tokyo, and Hong Kong, users can overlay Minnie's famous bow or Mickey's recognizable ears on a photo of themselves in real-time. At Universal studios, the social media platform enables users to watch virtual minions run across their screens. Meanwhile at Six Flags, users can experience a Superman-themed face effect, as well as a 3D bitmoji.
Image Credit: Snap
What's Driving This Trend
- Augmented Reality in Theme Parks
- Opportunity for theme parks to integrate augmented reality technology into the visitor experience, creating interactive and immersive attractions.
- Location-specific Augmented Reality Lenses
- Potential for businesses to develop location-based augmented reality lenses that enhance user experiences and provide unique branding opportunities.
- Personalized Augmented Reality Effects
- Demand for personalized augmented reality effects that allow users to customize their photos and videos, leading to opportunities for creative tools and features.
Who This Affects Most
- Theme Park
- Theme parks can leverage augmented reality technology to create memorable and interactive experiences for visitors, attracting a larger audience.
- Social Media
- Social media platforms can explore partnerships with theme parks to offer location-specific augmented reality lenses, increasing user engagement and time spent on the platform.
- Digital Entertainment
- Opportunity for digital entertainment companies to develop personalized augmented reality effects, catering to the growing demand for customized and unique visual content.
