Music lovers have been buzzing following the release of Drake's Scorpion album, prompting Snapchat to offer consumers a Drake-themed lens which enables fans to don the rapper's recognizable beard, sunglasses and hoodie he's seen wearing on the album's cover.
In addition to offering an entertaining experience, this lens serves as interactive promotional material for Drake's new album as individuals are encouraged to share the images online. To make matters even more favorable for Drake, this filter features a clickable button which re-directs users to Apple Music, where they can browse the new album along with other releases from the artist.
This partnership between Drake and Snapchat speaks to the powerful role augmented reality can play across a variety of industries.
Image credit: PSFK, Snapchat