Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

A Snapchat Lens is Promoting Drake's Scorpion Album

 - Jul 11, 2018
References: snapchat & psfk
Music lovers have been buzzing following the release of Drake's Scorpion album, prompting Snapchat to offer consumers a Drake-themed lens which enables fans to don the rapper's recognizable beard, sunglasses and hoodie he's seen wearing on the album's cover.

In addition to offering an entertaining experience, this lens serves as interactive promotional material for Drake's new album as individuals are encouraged to share the images online. To make matters even more favorable for Drake, this filter features a clickable button which re-directs users to Apple Music, where they can browse the new album along with other releases from the artist.

This partnership between Drake and Snapchat speaks to the powerful role augmented reality can play across a variety of industries.

Image credit: PSFK, Snapchat