Music lovers have been buzzing following the release of Drake's Scorpion album, prompting Snapchat to offer consumers a Drake-themed lens which enables fans to don the rapper's recognizable beard, sunglasses and hoodie he's seen wearing on the album's cover.
In addition to offering an entertaining experience, this lens serves as interactive promotional material for Drake's new album as individuals are encouraged to share the images online. To make matters even more favorable for Drake, this filter features a clickable button which re-directs users to Apple Music, where they can browse the new album along with other releases from the artist.
This partnership between Drake and Snapchat speaks to the powerful role augmented reality can play across a variety of industries.
Image Credit: PSFK, Snapchat
Why This Trend Is Growing
- Augmented Reality Marketing
- Using augmented reality lenses to promote and engage consumers in a unique and interactive way.
- Interactive Promotional Material
- Creating immersive and interactive promotional content that encourages user engagement and sharing.
- Social Media Filters
- Developing customized filters and lenses on social media platforms to enhance user experience and promote brands or products.
Industries Being Reshaped
- Music Industry
- Leveraging augmented reality filters and lenses to promote new music releases and engage fans in a unique way.
- Entertainment Industry
- Exploring the use of interactive and engaging promotional material, such as AR filters, to enhance marketing campaigns for movies, TV shows, and other entertainment content.
- Marketing and Advertising Industry
- Utilizing social media filters and interactive promotional content to capture consumer attention and create memorable marketing experiences.
