Hardee's is the latest fast food brand to hop aboard the plant-based burger train with the announcement that it will begin testing a Beyond Meat Thickburger. And it's not just burger patties getting a plant-based makeover. The chain will also begin testing out a new Beyond Sausage Breakfast Biscuit Sandwich as well.
The Original Thickburger is one of Hardee's most popular dishes and now it will come in a meat-free version with the debut of the Beyond Meat Thickburger. The new burger will be made with a Beyond Meat’s vegan patty, which has been crafted exclusively for Hardee’s and can’t be found anywhere else. The patty is then paired with lettuce, tomatoes, red onions, pickles, cheese, and mayo. For those who are looking for a fully plant-based burger, the Beyond Meat Thickburger can be prepared without the cheese and mayo.
Since the vegan patties are still in the testing phase, the new Beyond Meat Thickburger and Beyond Sausage Breakfast Biscuit Sandwich will only be available in two of Hardee’s largest markets this fall.
Image Credit: <i> Hardee's.</i>
What's Driving This Trend
- Plant-based Burger Revolution
- The introduction of Beyond Meat Thickburger by Hardee's reflects the growing trend of plant-based burgers taking over the fast food industry.
- Customized Vegan Options
- The availability of fully plant-based options without cheese and mayo in the Beyond Meat Thickburger highlights the increasing demand for customizable vegan offerings.
- Expansion of Beyond Meat Product Line
- The launch of the Beyond Sausage Breakfast Biscuit Sandwich showcases the trend of Beyond Meat expanding its product range beyond burger patties.
Who This Affects Most
- Fast Food
- Fast food chains have a disruptive innovation opportunity to tap into the growing demand for plant-based options by partnering with companies like Beyond Meat.
- Food Manufacturing
- Food manufacturing companies can explore the development of exclusive vegan products for specific restaurant chains, as demonstrated by Beyond Meat's collaboration with Hardee's.
- Breakfast Food
- The introduction of the Beyond Sausage Breakfast Biscuit Sandwich presents a disruptive innovation opportunity for the breakfast food industry to offer more plant-based options for morning meals.
