Carl’s Jr. and Hardee’s have announced that the chains will be bolstering their Beyond Meat offerings with the debut of an All Day Beyond Meat Menu. That means that consumers can now enjoy Beyond Meat products for breakfast, lunch, and dinner.
Carl’s Jr. and Hardee’s new All Day Beyond Meat Menu follows the successful launch of a number of Beyond Meat offerings, including Carl’s Jr.’s Beyond Famous Star with Cheese Burger and Hardee’s Beyond Sausage Burrito. To bolster the chains' offerings, Carl's Jr. will be offering two new breakfast items made with plant-based Beyond Meat: the Beyond Sausage Burrito and the Beyond Sausage Egg & Cheese Biscuit. On the other hand, Hardee's will offer four new Beyond Meat menu options: the Beyond Sausage Burrito, Beyond Sausage Biscuit, Beyond Sausage & Egg Biscuit, and the Original Beyond Thickburger.
Image Credit: <i> Carl’s Jr. and Hardee’s.</i>
What's Driving This Trend
- All-day Plant-based Menus
- This trend highlights the increasing demand for plant-based alternatives in fast food restaurants and the potential for expanding plant-based options throughout the day.
- Beyond Meat Offerings
- The rise of Beyond Meat products in fast food chains showcases the growing popularity of plant-based protein substitutes and the opportunity for more collaborations between food companies and Beyond Meat.
- Expanding Breakfast Options
- The introduction of plant-based breakfast items in major fast food chains presents a disruptive opportunity to cater to the growing demand for vegetarian and vegan options in the morning.
Who This Affects Most
- Fast Food
- The fast food industry can seize the opportunity to develop and promote more plant-based menu items to cater to the increasing demand for vegetarian and vegan options.
- Food and Beverage
- The collaboration between Carl’s Jr., Hardee’s, and Beyond Meat demonstrates the potential for partnerships between food companies and plant-based protein manufacturers to create innovative menu items.
- Plant-based Protein
- The rise of Beyond Meat in fast food chains highlights the disruptive potential for plant-based protein companies to transform the food industry by offering sustainable and ethical alternatives to traditional meat products.
