The Dunkin' Beyond Sausage Sandwich was test marketed by the brand during the summer in Manhattan and has earned a national launch that's coming November 6 along with an exclusive sampling promotion. Curious consumers can enjoy a sample of the plant-based breakfast sandwich on November 8 and 9 at participating locations between 8am and 10am while supplies last. The sampling event will help to offer weary patrons a way to try the meat-free menu item before purchasing a whole one, which will come as welcome news to consumers of all ranges.
The Dunkin' Beyond Sausage Sandwich national launch and sampling is part of the continued push towards plant-based QSR foods as brands offer familiar fare with a vegetarian twist.
What Makes This Trend Stand Out
- Plant-based QSR Foods
- Opportunity for restaurants to offer familiar fare with a vegetarian twist.
- Sampling Promotions
- Opportunity to provide free sample of new products to curious customers.
- National Launches
- Opportunity to take successful test-market products and expand them nationally.
Sectors Adopting This
- Fast Food
- Opportunity for fast food chains to expand their menu offerings with plant-based options.
- Vegetarian Food
- Opportunity for companies to capitalize on increased demand for vegetarian food options in the QSR market.
- Promotional Marketing
- Opportunity for marketing companies to come up with creative ways to promote new product launches, such as sampling events.
