Riding the wave of plant-based fast food offerings, Hardee's has announced that it will soon be testing the new Beyond Breakfast Sausage Biscuit and Original Beyond Thickburger at locations in Raleigh, North Carolina and Kansas City, Missouri.
The new Beyond Breakfast Sausage Biscuit is a meat-free breakfast option that combines a plant-based Beyond Sausage Patty with two of Hardee’s Made From Scratch Biscuits. In contrast, the Original Beyond Thickburger features a Beyond Meat Burger patty, which has been charbroiled and then topped with tomato, lettuce, red onion, dill pickles, ketchup, mustard, and mayo. When asked about the new plant-based offerings, a spokesperson for Hardee's explained that "Hardee's is prioritizing the quality flavors that the brand is known for by pairing innovative Beyond Meat offerings with the restaurants number-one selling, Made From Scratch Biscuits for breakfast and the signature Charbroil cooking-style for its burgers."
Image Credit: <i> Hardee's.</i>
Key Themes Behind This Trend
- Plant-based Fast Food
- Plant-based food options are becoming more popular in fast food chains, presenting a disruptive opportunity for companies to offer innovative and sustainable menu items.
- Plant-based Meat Alternatives
- Meat alternatives such as Beyond Meat and Beyond Sausage are becoming more popular as a substitute for traditional meats, creating opportunities for companies to focus on developing and marketing new plant-based products.
- Innovative Menu Pairings
- Pairing innovative meat alternatives with classic menu items such as biscuits and burgers can create a disruptive and appealing dining experience for consumers.
Where This Applies
- Fast Food
- Fast food companies are incorporating meat alternatives into their menus to appeal to a growing demand for plant-based food options.
- Plant-based Food Industry
- The growing demand for plant-based meat alternatives is creating new opportunities for companies to develop and market innovative plant-based products.
- Food Service Industry
- The food service industry is adapting to changing consumer preferences and increasingly offering plant-based options in order to remain competitive and relevant in the market.
